Director, Retail Media

Job Description

Job Description

???? Lead the Next Frontier of Commerce MediaDirector, Retail Media (In-Store Media & DOOH)

Commerce media is no longer confined to screens and carts. It’s moving into aisles, checkout lanes, sidewalks, and city streets and the industry needs leadership to make sense of it all.

At IAB, we’re hiring a Director, Retail Media to help define the future of in-store commerce media and Digital Out-of-Home (DOOH). This is a rare opportunity to sit at the center of retail, media, data, and measurement shaping the standards, frameworks, and best practices that will guide how billions of dollars are invested and measured.

This role is built for someone who can zoom out strategically and go deep analytically. Someone who understands how in-store screens, shelf-edge displays, smart carts, and DOOH fit into omnichannel measurement and who’s ready to bring clarity to a fast-moving, fragmented ecosystem.

If you love turning complexity into alignment, and ideas into action, this role was made for you.

???? What You’ll DoSet the Vision for In-Store & DOOH Commerce Media

• Partner closely with the VP to shape and execute the strategic roadmap for in-store commerce media and DOOH.

• Identify emerging trends, measurement gaps, and friction points across retailers, brands, DOOH networks, agencies, and technology providers.

• Translate industry needs into tangible outputs standards, guidelines, taxonomies, measurement frameworks, and educational resources.

• Connect in-store and DOOH media with broader commerce priorities including retail media networks, omnichannel attribution, privacy, and data interoperability.

Convene the Industry

• Lead cross-industry working groups and committees made up of retailers, CPG brands, agencies, DOOH networks, and ad tech partners.

• Facilitate alignment on complex and sometimes sensitive topics like impression verification, attribution models, identity constraints, and measurement methodologies.

• Plan and moderate executive roundtables, workshops, technical deep dives, and industry forums that move the conversation forward.

Create Market-Moving Thought Leadership

• Author and contribute to high-impact content including whitepapers, best practices, presentations, blogs, and frameworks.

• Partner with research, standards, and internal teams to develop insights that support Commerce Center priorities.

• Represent the Commerce Center at industry events, leadership meetings, and internal IAB activations.

Drive Execution with Excellence

• Oversee multi-stakeholder initiatives from concept through delivery, ensuring momentum, clarity, and high-quality outcomes.

• Work cross-functionally with research, events, legal, policy, and marketing teams to bring Commerce Center initiatives to life.

• Integrate Commerce Center work into major IAB moments flagship events, research releases, leadership forums, and partner programs.

• Maintain clear documentation of member input, project milestones, and evolving best practices.

???? Who You Are

You’re not just following where commerce media is going you’re helping shape where it lands.

• 6+ years of experience in in-store media, retail media, shopper marketing, DOOH, CPG/retail analytics, measurement, or adjacent commerce media roles.

• Hands-on familiarity with in-store media formats such as:

  • In-aisle and shelf-edge displays

  • Self-checkout and kiosk screens

  • Smart carts and in-store audio

  • Digital signage and DOOH environments

• Strong analytical fluency you’re comfortable engaging on:

  • Impression verification and presence detection

  • Match rates, attribution, incrementally, and measurement design