Customer Lifecycle Marketing Manager New Seattle / Chicago

LogicGate® is the leading AI GRC platform for the Enterprise, helping governance, risk, and compliance teams limit surprises, strengthen resilience, augment program performance, and confidently quantify impact and business value. Built to provide a centralized view of risk and compliance, with AI intelligence woven into the platform's core, LogicGate delivers real-time insights and actionable data to help drive current business decisions, with the flexibility to scale alongside evolving business needs. Recognized as a Leader in the GRC Market, LogicGate continues to further solidify its position as a best-in-class platform. At LogicGate, our people are the foundation of everything we do. We are committed to delivering an exceptional experience for our employees and our customers by empowering and enabling our people to take ownership, make an impact, and deliver their best work. The Role As Customer Lifecycle Marketing Manager, you will own the strategy and execution of data-driven programs that maximize customer lifetime value. Your mission is to drive product adoption, reduce churn, expand revenue, and turn customers into advocates. You'll design and optimize sophisticated, multi-channel campaigns across the customer journey—from onboarding through expansion—ensuring every customer realizes the full value of LogicGate's platform. This is a highly cross-functional, individual contributor role where you'll partner closely with Customer Success, Sales, Product, & Operations to create seamless, data-driven customer experiences that drive measurable business outcomes. You'll report to the Sr. Director of Growth Marketing. Responsibilities Design and execute multi-channel upsell and cross-sell campaigns that drive revenue expansion by identifying high-propensity accounts and delivering personalized, timely offers based on product usage, customer health scores, and buying signals Build and optimize retention programs that reduce churn through proactive engagement, product adoption initiatives, and early warning interventions for at-risk customers Own the customer advocacy engine by developing scalable programs to generate reviews (G2, Gartner, etc.), capture compelling case studies, and identify customer champions for reference calls, testimonials, and speaking opportunities Partner with Customer Success to design and execute data-driven onboarding and activation journeys (email, in-app messaging, webinars) that accelerate time-to-value and drive feature adoption Develop and manage customer engagement touchpoints including newsletters, webinars, virtual events, and content programs that keep customers informed, engaged, and connected to the LogicGate community Support and scale local user group programs and regional customer events that strengthen community, drive product education, and surface expansion opportunities Lead marketing strategy and execution for LogicGate's annual customer conference (Agility), including pre-event promotion, attendee engagement, and post-event follow-up to maximize ROI and customer sentiment Own customer segmentation strategy, leveraging product analytics, CRM data, and customer health metrics to deliver highly targeted, relevant campaigns that drive specific behaviors and outcomes Build an experimentation roadmap (A/B and multivariate testing) to continuously optimize messaging, timing, channels, and journeys across the customer lifecycle Establish clear KPIs and reporting cadences that measure program performance against key business objectives (NRR, churn rate, product adoption, customer satisfaction) and communicate results to cross-functional stakeholders What You Bring Required: 6+ years of experience in customer marketing, lifecycle marketing, or growth marketing within B2B SaaS, with a proven track record of driving retention, expansion, and customer lifetime value Deep expertise in building and executing data-driven customer programs across the post-sale journey, from onboarding through advocacy Strong analytical skills with experience using customer data platforms, product analytics tools (e.g., Pendo, Amplitude, Mixpanel), and marketing automation platforms (e.g., HubSpot, Marketo) to segment audiences and measure impact Demonstrated ability to design and execute experimentation frameworks (A/B testing, etc.) and use insights to optimize campaigns Exceptional project management skills with the ability to manage multiple programs simultaneously in a fast-paced, cross-functional environment Excellent written and verbal communication skills, with the ability to craft compelling customer messaging and influence stakeholders across the organization Preferred: Experience in the GRC, risk management, or compliance software space Background in sales-led growth (SLG) B2B SaaS environments with complex, enterprise sales cycles Hands-on experience with customer advocacy programs including review generation, case study development, and customer reference management Track record of successfully planning and executing customer events, user groups, or conferences The anticipated on-target earnings range for the role is $130,000 - $160,000 per year + equity + benefits. Actual salaries may vary and will be based on factors, such as the candidate's qualifications, skills, competencies, and proficiency for the role. Internal candidates who have current pay within or above the hiring range are still encouraged to apply if interested. Hybrid Workplace Our hybrid workplace allows for flexibility aligned to role responsibilities and exceptional customer delivery. Location requirements for this role can be found above. Total Rewards We are proud to offer a variety of competitive, inclusive, and comprehensive total rewards that are designed to support the unique needs of our employees both inside and outside of the workplace. In addition to offering competitive salary and variable compensation plans, equity options, and flexible health and wellness benefits, we are proud to offer generous PTO, Annual Company Holidays, Health Days, and Summer Fridays. Employees' growth and development are supported throughout their career journey through informal and formal programs and activities, including access to LinkedIn Learning, regular People Leader training, and our internal Mentorship Program. Our Culture At LogicGate, our culture and employee experience are grounded in our core values of Be as One, Do the Right Thing, Embrace Curiosity, Own It, Empower Customers, and Raise the Bar, which guide how we show up - for each other, our customers, and all we interact with. We believe that the strongest teams are made up of individuals who bring their different identities, experiences, and perspectives to the table. We are committed to fostering an inclusive work environment where all employees’ differences are celebrated and everyone is encouraged to bring their authentic selves to work. We encourage everyone to join one of our Employee Resource Groups (AAPI @ LogicGate, Pride at LogicGate, and Women in LogicGate) to participate in and contribute to conversations that foster an inclusive culture. LogicGate also believes strongly in giving back to the communities in which we live and work. To enable our teams to give back, we offer paid volunteer hours and company-wide charitable activities supporting a variety of organizations and causes. We are proud to have been recognized as a top workplace by Built In, Crain’s Chicago Business, the Chicago Tribune, and more. Visitour website to learn about our latest recognition. Excited about LogicGate but not familiar with GRC? GRC stands for Governance, Risk, and Compliance GRC professionals help their companies manage uncertainty, act with integrity, and stay on the right side of the law. The GRC market is rapidly expanding with continuous growth opportunities. The current market size was valued at $50.5 billion in 2024 and is projected to reach $104.5 billion by 2031. Create a Job Alert Interested in building your career at LogicGate? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website How did you hear about this job? * Select... If you choose Other or Referral to the above question, where or from who did you hear about the job? Have you ever been employed as a full time employee, Part time, Temp, Intern, or Contractor of Logicgate? * Select... Are you legally eligible to work in the United States? * Select... Will you now or in the future require visa sponsorship for employment with LogicGate? * Select... Select... LogicGate (LogicGate, Inc. and our wholly owned affiliate, LogicGate UK Ltd., registration reference ZB311929), is proud to be an Equal Opportunity Employer and will consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other classification protected by law. If you are a candidate in need of assistance or an accommodation in the application process, please contact us via email at View email address on click.appcast.io . LogicGate is committed to protecting the privacy of our candidates. Please review the LogicGate Privacy Policy which describes our Personal Information (Personal Data) practices, your rights, and provides specific information under “Information obtained from job applicants/candidates.” Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in LogicGate’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. #J-18808-Ljbffr LogicGate