Marketing Manager, Fan Retention

JOB TITLE: Marketing Manager, Fan Retention

DEPARTMENT: Business Strategy & Analytics

REPORTS TO: Senior Director of Lifecycle Marketing

TYPE: Full-Time Regular

OUR CLUBS

Seattle Sounders FC and Seattle Reign FC are entering an exciting new era as one soccer family with a shared commitment of excellence and growth on and off the pitch. Each club has independently forged a rich history of performance while connecting deeply with the community. Our clubs are continually pushing the boundaries of what's possible while fostering an inclusive culture- championing causes and building community connections to expand our reach and impact. Each match is an opportunity to bring together our community, celebrating our resilience, inclusivity, and a commitment to excellence. United in professional dedication- we are two clubs with one shared vision of progress and greatness.

POSITION SUMMARY

As a member of the Business Strategy & Analytics team, the Marketing Manager, Fan Retention is responsible for executing targeted and engaging marketing campaigns across various stages of the fan lifecycle to drive retention growth of our Seattle Sounders FC and Seattle Reign FC Membership base. Reporting to the Sr. Director of Lifecycle Marketing, this role will have ownership over all campaigns and communications to our members. This role is focused on implementing strategies and campaigns that drive member satisfaction, member show rate, upgrades, and generate fan loyalty through personalized and data-driven initiatives. Cross-departmental collaboration, understanding of club initiatives and priorities and the ability to create fan-forward campaigns and moments are key components of this role.


Success is defined by increased retention and show rate, a cohesive season-long communication strategy, and strong cross-functional execution across teams. The ideal candidate brings a fan-first mindset, strong analytical instincts, and the ability to manage multiple priorities in a fast-paced environment while delivering clear, values-aligned communication.

This role will be integral in achieving club fan growth goals, driving revenue and supporting key areas of the business including Season Member Renewals, member communications strategy, and satisfaction of our members for both Seattle Sounders FC and Seattle Reign FC.


ESSENTIAL DUTIES & RESPONSIBILITIES

• Own the end-to-end execution of Season Ticket Member lifecycle campaigns, translating club growth and retention strategies into integrated, revenue-driving marketing initiatives across the full season.
• Leverage behavioral, transactional, and engagement data to build targeted audience segments and dynamic messaging strategies that improve engagement, reduce churn risk, and increase lifetime value.
• Architect, optimize and deploy multi-channel fan journeys (email, SMS, paid media, in-stadium, and member events) designed to increase renewal rates, improve utilization and show rate, and strengthen long-term fan loyalty.
• Establish structured A/B testing and optimization roadmaps, using performance insights and leading indicators to continuously refine messaging, journey timing, and channel mix.
• Partner with creative, analytics, and service teams to develop personalized and dynamic email content that aligns with fan lifecycle goals and key club initiatives.
• Utilize automation and segmentation to deliver timely, relevant, and high-performing campaigns that drive engagement, retention, and satisfaction.
• Support the development and execution of fan loyalty and retention initiatives, assisting in the creation of exclusive experiences and benefits to enhance fan loyalty and encourage season ticket renewals, and engagement with the club outside of a single ticket.
• Manage multiple concurrent campaigns with clear timelines, stakeholder alignment, and defined KPIs, ensuring on-time delivery and measurable business impact.
• Provide regular reports on campaign performance, highlighting key metrics, trends, and areas for improvement.
• Proactively identify and drive opportunities to integrate AI tools into campaign workflows-such as audience segmentation, content generation, predictive modeling, and performance optimization-to enhance efficiency, personalization, and fan engagement.

QUALIFICATIONS

• 5+ years' experience in sports and digital brand marketing or customer marketing
• Experience with Google Analytics and Salesforce Marketing Cloud
• Experience with project management leadership & project management software
• Highly organized and comfortable managing competing priorities, effectively balancing seasonal campaign demands, cross-functional inputs, and tight timelines in a fast-paced environment.
• An innovative thinker who isn't afraid of new ideas or approaches
• Experience with managing rewards or loyalty programs and ticketing platforms is preferred
• Familiarity with marketing automation tools, email marketing platforms is a plus
• A strategic thinker with strong analytical instincts, able to translate data and performance insights into actionable lifecycle strategies that drive measurable retention and renewal outcomes.
• Fan-first mindset with a genuine passion for consistently centering the member experience in decision-making and campaign execution to deepen loyalty and long-term engagement.
• Collaborative, optimistic, and solutions-oriented, building strong partnerships across teams and proactively identifying opportunities to improve processes, campaigns, and fan experiences.
• Excellent interpersonal, verbal, and written communication skills
• Salesforce experience is a plus
• Passion for sports & events and eagerness to learn MLS, NWSL and club culture
• Committed to principles of diversity, equity and inclusion, and to living club values and Mission to Create Moments, Enrich Lives, and Unify and Uplift Through Soccer, in all interactions with colleagues, partners, vendors, and fans

WORK ENVIRONMENT

• This is a hybrid position working from home and from Headquarters & Training Facility in Renton WA and attending meetings and matches as needed.
• Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed.
• Must reside within Washington state upon date of hire.
• Must be able to facilitate own local travel.
• Must be eligible to work in the US without sponsorship
• Responsibilities include regular work outdoors and may require standing on feet for long periods of time, as well as some lifting of up to 20 pounds.

COMPENSATION, BENEFITS & PERKS

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people by providing the following top-notch benefits. The annual salary range for this position is $80,000 - $120,000 . Base pay at time of offer will consider job-related knowledge, skills and experience required for the role, internal equity and market.


Our Total Rewards package for full-time team members includes:

• Healthcare plans with 100% employer sponsored premiums for employees and dependents
• Generous PTO plan that includes unlimited paid vacation to support employee health and well-being
• 401k retirement plan matching
• Gender-neutral parental leave program offering 12-16 weeks of paid leave for new parents
• Discounts on club merchandise and partner products
• Complimentary tickets to matches
• Discounts on club merchandise and partner products
• Growth opportunities, employee learning and development programs to support professional and personal growth
• Volunteer opportunities in the Seattle community offered in support of social impact and RAVE Foundation initiatives

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

We are committed to fostering a diverse and inclusive workplace where every employee is respected, valued and supported. We celebrate our diverse work environment and welcome team members of all backgrounds and perspectives. To that end, if you do not meet every job requirement listed, we still encourage you to apply. We believe your relevant experience and expertise will help us become a high-performing best-in-class workplace for all. Women, gender-nonbinary, people of color, LGBTQIA+ people and people with disabilities are encouraged to apply.

The physical demands reflected in the duties and work environment herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. If you'd like to request an accommodation in the application or interview process, please do so by emailing the People & Culture Team.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

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