Social Media Content Strategist

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Content & Audience Growth Founder-Led Media & Personal Development Brand

Position: Social Media Content Strategist

Reports to: Founder

Role Type: Full-time preferred

Location: To be determined

Compensation: $75,000 base plus bonus

About the Opportunity

I am an entrepreneur, writer, coach, and creator building the next chapter of my career around writing, personal development, and long-form ideas. (You will not be working for my real estate business)

I have spent much of my career building businesses, coaching entrepreneurs, and developing frameworks around success, ambition, discipline, fulfillment, and living a meaningful life.

Now I want to build a significant media platform around those ideas.

The long-term vision includes books, essays, a newsletter, Substack, YouTube, a podcast, short-form social content, digital courses, live experiences, and potentially additional media and education products.

I am not looking for someone to simply manage my social media.

I am looking for someone who wants to help build the media company around the creator.

My highest-value contribution is writing, thinking, teaching, storytelling, and creating original ideas.

Your job is to turn those ideas into content, distribution, audience growth, and ultimately a scalable media business.

The Role

The right individual will own the strategy and execution required to grow my audience across multiple platforms.

You will work directly with me to take essays, stories, teachings, conversations, and long-form ideas and determine how they should be packaged and distributed.

For example, I may write a 1,500-word essay.

I want you to recognize that the essay could become a YouTube video, podcast discussion, newsletter, five short-form videos, several written posts, and potentially dozens of future content ideas.

You will then build the system that makes that happen.

This is a highly autonomous role.

I do not want to wake up every morning and decide what we're posting.

I want you to tell me what we're creating.

You should be comfortable saying:

"I read your essay. I pulled six short-form scripts from it. We're recording Thursday. I need two hours from you."

I show up prepared to create.

You own what happens before and after the camera turns on.

Primary Responsibilities

Content Strategy & Repurposing

Develop the overall content strategy across Instagram, YouTube, Substack, email, podcasting, and other relevant platforms.

Read and understand my long-form writing and identify the strongest ideas, stories, hooks, and concepts.

Transform long-form material into compelling 30–45 second short-form video scripts while maintaining my natural voice.

Identify opportunities to turn individual ideas into larger content series, podcast episodes, YouTube videos, newsletters, and other formats.

Develop an efficient system where a single strong piece of original thinking can generate multiple pieces of high-quality content.

Audience Growth

Own the strategy for growing the audience rather than simply maintaining existing social channels.

Develop and test strategies for:

• Organic social growth
• Short-form video
• YouTube growth
• Newsletter acquisition
• Substack readership
• Email-list growth
• Content distribution
• Audience conversion
• Calls to action
• Lead generation
• Digital-product sales

Continuously study performance data to determine what is resonating and adjust our strategy accordingly.

I am looking for someone who understands that publishing content and growing an audience are two different skills.

Video & Podcast Production

Develop a simple, professional recording environment for video and podcast production.

Own or coordinate cameras, microphones, lighting, recording, editing, file organization, and publishing.

Prepare recording sessions in advance so my responsibility is primarily to arrive, understand what we're recording, and create.

As the platform grows, identify and manage outside editors, designers, videographers, producers, and other specialists as needed.

Publishing & Distribution

Own the editorial and publishing calendar.

Determine what gets published, where it gets published, and when.

Coordinate publishing across relevant platforms.

Develop appropriate titles, hooks, thumbnails, descriptions, captions, calls to action, and other packaging required to maximize the reach of each piece of content.

Maintain consistency without sacrificing quality.

Analytics & Optimization

Build a simple reporting system for understanding audience growth and content performance.

Audience growth, reach, watch time, retention, email subscribers, newsletter readership, website traffic, lead generation, conversion rates, and product sales.

I don't simply want to know that a video received 40,000 views.

I want you thinking about why it received 40,000 views and how we can reproduce what worked.

The Person I'm Looking For

You are equal parts creative thinker and operator.

You understand storytelling, but you also understand analytics.

You can recognize a powerful sentence buried inside a 2,000-word essay and immediately see how it could become a compelling 30-second video.

You understand the difference between content that is thoughtful and content that actually earns attention.

You are willing to experiment.

You are comfortable working closely with a strong personality and telling that person when something isn't working.

Ideal Experience

Previous experience growing a creator, founder, personal brand, podcast, newsletter, YouTube channel, education company, or digital media business is strongly preferred.

Experience with several of the following would be valuable:

Short-form content strategy, Instagram growth, YouTube, podcast production, Substack/newsletters, email marketing, video production, content repurposing, digital products, landing pages, audience analytics, organic acquisition, and conversion optimization.

A traditional marketing degree is not particularly important to me.

Evidence that you have actually helped grow an audience is.

What Success Looks Like

During the first year, success means creating a repeatable content and distribution engine that allows the founder to concentrate primarily on writing and creating.

We should know what we're publishing each week.

Recording sessions should be planned in advance.

Long-form ideas should consistently produce multiple pieces of content.

Our email audience should be growing.

Our social audiences should be growing.

Our long-form readership should be growing.

And we should be learning what ideas and formats resonate most strongly with the audience. xhyhwjd

Longer term, the goal is considerably larger.