GHCKRT Social Media Manager

Job Description

Job Description

Organization: Gig Harbor Canoe & Kayak Racing Team (GHCKRT)
Position: Social Media Manager
Hours: 5–10 hours per week
Pay: $23 per hour
Platforms: Facebook and Instagram
Reports to: GHCKRT Administration / Head Coach

Position Overview

Gig Harbor Canoe & Kayak Racing Team (GHCKRT) is seeking a creative, organized, and reliable Social Media Manager to strengthen our online presence and increase awareness of our programs throughout the Gig Harbor community.

The Social Media Manager will create and maintain an engaging presence on Facebook and Instagram that promotes GHCKRT’s programs, athletes, coaches, events, accomplishments, and team culture. The position will balance content designed to attract new paddlers and families with content that celebrates and engages current athletes, families, coaches, and supporters.

The ideal candidate is an independent, creative communicator who can turn photos and video into engaging content, identify storytelling opportunities, and proactively coordinate with coaches and team leadership to obtain needed material.

Primary Goals

The Social Media Manager will support GHCKRT by:

·       Recruiting new youth paddlers and families.

·       Engaging current athletes, families, and supporters.

·       Promoting athlete and team accomplishments.

·       Increasing awareness of canoe and kayak racing.

·       Promoting camps, programs, events, races, and fundraising activities.

·       Building GHCKRT’s visibility and reputation in the Gig Harbor community.

·       Supporting recruitment of adult, Masters, and OC6 paddlers.

The overall goal is to present GHCKRT as a fun, competitive, welcoming, successful, and community-focused organization for paddlers of all ages.

Key Responsibilities

Content Creation & Publishing

Maintain an active and consistent presence on Facebook and Instagram, with a target of 3–5 quality posts per week . Content may include:

·       Photos and short-form video/Reels

·       Practices, training, and behind-the-scenes content

·       Athlete and coach spotlights

·       Team accomplishments and race results

·       Events, camps, and fundraising promotions

·       Recruiting and beginner information

·       Team culture, travel, and community involvement

·       Historical and lighthearted GHCKRT content

Content should provide value, tell a story, promote GHCKRT, celebrate the team, or encourage community engagement.

The manager should generally maintain a balance of approximately 40–50% outward-facing content focused on recruiting and community awareness and 50–60% inward-facing content focused on current athletes and families. Approximately 25% of posts should include an appropriate call to action , such as joining, registering, attending an event, volunteering, donating, or learning more.

Reels & Short-Form Video

Create engaging short-form video content from footage provided by coaches, athletes, and team members. Responsibilities include selecting and editing footage, creating engaging openings, adding captions or text, incorporating music when appropriate, and repurposing longer footage into multiple pieces of content.

The target is 2–4 Reels per month when sufficient footage is available .

Content Coordination

Coaches and team leadership will provide much of the raw photo and video content. The Social Media Manager is responsible for proactively identifying content needs and making specific requests to coaches.

When needed, the manager may attend practices, races, camps, regattas, and community events to capture additional photos, videos, interviews, quotes, and behind-the-scenes content.

Community Engagement

Monitor comments and interactions regularly during the work week and forward questions requiring organizational or leadership responses within one business day .

Questions involving programs, registration, pricing, complaints, parent concerns, athlete-specific matters, coaching, safety, minors, or other sensitive issues should be referred to GHCKRT Administration or the Head Coach.

Minor Athlete Protection

Because GHCKRT works extensively with youth athletes, the Social Media Manager must:

·       Maintain and verify the athlete photography/video opt-out list.

·       Never identify a minor by full name in a social media post.

·       Never engage in direct messaging with minors.

·       Protect athlete confidentiality.

·       Never post sensitive, embarrassing, or inappropriate content involving minors.

·       Refer questions or communications involving minors or sensitive situations to GHCKRT leadership.

·       Seek clarification before publishing content when there is uncertainty regarding appropriateness.

Performance Expectations

Performance will be evaluated based on content consistency, quality, engagement, audience growth, recruiting impact, and overall organizational benefit.

Key expectations include:

·       Consistently publishing 3–5 quality posts per week .

·       Maintaining an effective balance of recruiting/community and current-team content.

·       Creating 2–4 Reels per month when sufficient footage is available.

·       Maintaining a two-week rolling content plan whenever practical.

·       Tracking engagement and identifying high-performing content.

·       Supporting measurable growth in social-media-generated program inquiries.

·       Promoting major events through coordinated campaigns rather than single announcements.

·       Monitoring social media regularly and escalating appropriate questions promptly.

·       Working independently without requiring routine content approval or daily supervision.

First 90 Days

During the first 90 days, the Social Media Manager will be expected to:

·       Learn GHCKRT’s programs, culture, terminology, events, and accomplishments.

·       Review existing social media content.

·       Establish a content calendar and athlete opt-out process.

·       Begin consistent posting.

·       Establish baseline metrics for followers, reach, engagement, and inquiries.

·       Develop a reliable process for obtaining content from coaches.

·       Identify successful content types and adjust strategy accordingly.

·       Develop recurring content features and a recognizable GHCKRT social-media voice.

·       Provide leadership with a simple monthly performance summary.

Hours & Reporting

The position is budgeted for 5–10 hours per week at $26 per hour . Responsibilities should be prioritized within approved weekly hours, with flexibility during major events, camps, regattas, Nationals, and fundraising activities.

A simple monthly report should summarize posting activity, Reels, follower growth, reach, engagement, top-performing content, social-media-generated inquiries, accomplishments, and recommended adjustments. The report should generally take less than 30 minutes to prepare .

Independence & Accountability

The Social Media Manager is expected to work independently and take ownership of the social media program. Routine content does not require prior approval.

The manager is responsible for planning content, requesting needed materials, creating captions and videos, publishing content, tracking performance, and maintaining GHCKRT’s social media standards and minor-athlete protections.

Definition of Success

A successful Social Media Manager will help make GHCKRT more visible and recognizable throughout the Gig Harbor community while creating an active, positive, exciting, competitive, welcoming, and authentic online presence.

Success will be measured not simply by the number of posts or followers, but by whether GHCKRT’s social media helps more people:

·       Discover canoe and kayak racing.

·       Understand GHCKRT’s programs and opportunities.

·       Become interested in joining or participating.

·       Connect with GHCKRT athletes, families, and coaches.

·       Celebrate the team’s accomplishments and culture.

·       Engage with and support the organization.