Head of Business Strategy

Betty is a fully integrated creative agency devoted to building better. Someone who prioritizes creating remarkable work, strengthening client relationships, contributing to agency growth, and building consumer experiences for an increasingly multicultural and global world. Betty is looking for a Director of Consumer Strategy who doesn't just understand culture-but knows how to turn that understanding into ideas that shape it. You know how to develop strategies that unlock bold, socially fluent creative that doesn't just capture attention, but drives real impact for brands. You'll play a key role in leading strategy for priority clients and new business, working closely with account and creative teams to shape work that is both culturally relevant and commercially effective. You're not removed from the work-you're in it-guiding briefs, sharpening insights, and helping ideas get better at every stage. You'll also be a critical contributor in new business, helping craft clear, compelling strategic narratives that show how brands can win in a fast-moving, social-first landscape. Develop strategies grounded in how people actually engage today-across social platforms, communities, creators, and culture. Creative Partnership Work side-by-side with creative teams to shape ideas from the start. Bring sharp insights, clear tensions, and strategic direction that lead to modern, participation-driven creative-not just traditional campaigns. Hands-On Leadership on Key Business Lead strategy for key clients and new business opportunities. New Business Contribution Play a central role in pitches-helping develop and present strategic narratives that are clear, differentiated, and rooted in how brands grow in today's landscape. Leverage data, research, and cultural fluency to uncover insights that fuel ideas people care about-ideas designed to be engaged with, shared, and acted on. Partner across creative, media, and Quad teams to ensure strategies are connected, actionable, and optimized for how ideas show up across channels. Support and mentor junior strategists, helping elevate their thinking and craft while contributing to a collaborative, creatively ambitious strategy team. People Obsessed We start with people-their behaviors, passions, and communities-and build strategies that reflect how they actually live and engage today. Fluent in data and curious about AI and social Travel ~ Availability to travel approximately once per month for client meetings At Betty, you'll help shape the future of strategy - and how modern agencies work. We offer comprehensive benefits ( for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits. Betty and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws.