Sales Manager

Overview

The Sales Manager (SM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high‑performing team that consistently delivers top‑line sales growth across all categories. The SM leads a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for all aspects of the retail business with the exception of boutiques, including sales, service, and operational process. The SM is accountable for Net Promoter Score (NPS) and delivering an exceptional guest experience. This leader drives the business through a focus on performance (NPS, sales and in‑store events), people (guest service and associate training), and process (standard operating procedures and compliance standards).

Principal Duties & Responsibilities

Essential Job Functions include:

• Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni‑channel, and retail shrink as set by Ulta Beauty for the store.
• Drive company profitability by identifying underperforming metrics and developing strategies that leverage company programs, tools, and resources through operational excellence to deliver top‑line sales growth and improve business.
• Leverage store forecast and payroll budgets to support with store scheduling needs and communicate the needs to the GM to maximize productivity, achieve sales and payroll goals, and complete workload on time, and within the payroll budget.
• Plan and execute in‑store events that deliver an unrivaled guest experience, drive in‑store and brand partner collaboration, and deliver on sales and payroll goals.
• Review, analyze and react to Ulta Beauty’s financial and operational reporting, including store visit and audit results, regularly and in a timely manner.
• Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.
• Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.
• Maintain prompt, regular attendance as the SM and hold store associates accountable to the Ulta Beauty attendance policy.
• Attract, hire, and retain a diverse team of top talent, and efficiently address any staffing needs and open positions for the store.
• Build a highly engaged team at the store that embodies the Ulta Beauty brand through effective collaboration, open and honest communication, and prioritization of work.
• Create an inclusive environment that inspires and encourages the growth and engagement of associates.
• Support all aspects of associate professional development, including training, providing individualized competency‑based feedback and coaching, performance reviews, succession planning, and individual development plans to enable continuous development and drive sales performance.
• Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
• Ensure direct reports regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
• Establish professional brand partner relationships that foster a shared interest in collaboratively delivering on sales and service goals.
• Model a culture of teamwork and guest services excellence while working alongside the leadership team by establishing priorities, providing clear direction and support, and sharing best practices.
• Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching and leading a helpful and friendly guest experience to drive business results across all Annual Performance Goals (APGs) metrics for the store.
• Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
• Adhere to and enforce Ulta Beauty’s dress code.
• Use the company’s scheduling tool as directed to adjust schedules and manage attendance in‑the‑moment during manager‑on‑duty shifts to ensure accurate schedules and reporting.
• Use the company’s task management tool as directed to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory‑related tasks, cleaning, and replenishment.
• Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, cash management, and loss prevention.
• Execute day‑to‑day inventory control processes (e.g., known theft, damages, hazardous waste, inventory adjustments, product returns) and complete theft reporting as necessary.
• Support continuous improvement by influencing the adoption of company initiatives and technology, communicating expectations, and ensuring the execution of all store tasks.
• Utilize company programs, tools, and resources to drive store improvements.
• Regularly communicate and provide feedback to field leadership on business trends and opportunities, events, operational challenges, merchandise needs, and competitive landscape for their store.

Job Qualifications

Education

• Bachelor’s degree is preferred.

Experience

• 2‑3+ years of fast‑paced, retail management, or other relevant work experience.
• Financial management: success with driving top‑line sales, interpreting reporting data, managing payroll budgets, and controlling expense.
• Retail management: proven ability with monitoring inventory levels, achieving operational excellence, driving a service culture, and executing merchandising directives.
• Leadership management: experience with attracting, developing, and motivating top talent, swiftly adapting to change and leading others through the change‑curve, developing collaborative relationships with others, and leading and influencing a team.

Skills

• Proficient with basic technology (e.g., Point of Sale system, Microsoft Office programs, and Apple devices).
• Excellent written and verbal communication.
• Strong collaboration and interpersonal skills.
• Strong organizational skills to manage multiple tasks.
• Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable.

Special Position Requirements

• Work a flexible, full‑time schedule to include days, evenings, weekends, and holidays.
• Attend corporate business meetings and conferences.

Working Conditions

• Continuous mobility throughout the store during shift, including twisting.
• Frequent bending, pulling, pushing, stooping, reaching, and twisting during shift.
• Frequent lifting and/or moving up to 25 lbs. during shift.
• Continuous coordination and manipulation of objects during shift.

Compensation & Benefits

The pay range for this position is $23.00 – $30.00 per hour with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to, relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full‑time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part‑time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: .

About

At Ulta Beauty, the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well‑established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full‑service salon in every store featuring hair, skin, brow, and make‑up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.