Digital Marketer

Location: Hybrid – Remote Employment Type: Full-Time About Pacific Health Group At Pacific Health Group, we are at the forefront of revolutionizing healthcare. We are dedicated to improving health outcomes by addressing social determinants of health and coordinating comprehensive community-based services, particularly through our programs. The Digital Marketer will be responsible for creating, implementing, and optimizing Pacific Health Group’s online marketing strategy to amplify our mission, engage target audiences, and drive participation in our programs. This role blends creative storytelling with data-driven strategy—leveraging social media, email marketing, paid advertising, and website optimization to connect communities with our life-changing healthcare services. You will collaborate closely with leadership, outreach teams, and our in-house creative team to ensure our digital presence reflects our brand values and directly supports organizational goals. Digital Campaign Strategy & Execution Develop and manage multi-channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement. Collaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings Traditional Marketing & Advertising Plan and execute offline marketing campaigns including print advertisements, radio spots, direct mailers, and community bulletin placements. Develop brochures, posters, banners, and other physical materials to support outreach teams and event promotion. Coordinate with local newspapers, magazines, and broadcast media for ad placements and feature stories. Manage vendor relationships for printing, signage, and promotional merchandise. Ensure all offline marketing efforts align with brand standards, messaging consistency, and cultural sensitivity for the communities we serve. Partner with the Publicist and Graphic Designer to integrate traditional media campaigns with digital efforts for maximum visibility and impact. Content Creation & Management Write, edit, and publish content across social platforms, email newsletters, and website pages. Partner with the Publicist and Graphic Designer to produce engaging visuals, videos, and stories for campaigns. Maintain a consistent brand voice and style across all digital channels. Oversee daily posting, engagement, and monitoring on platforms including Facebook, Instagram, LinkedIn, and emerging channels. Track and report on key performance indicators (KPIs) for all campaigns. Analyze campaign data to make informed recommendations for improving reach, conversions, and ROI. Conduct A/B testing to refine ad creative, messaging, and targeting. SEO & Website Support Optimize web pages and blog posts for search engine visibility. Collaborate with web developers to ensure the site is user-friendly, accessible, and aligned with marketing goals. You design and launch a targeted Facebook Ads campaign promoting Enhanced Care Management services to high-need zip codes. The campaign’s video testimonials generate 50% more clicks than previous static ads, leading to a spike in inquiries. You create a coordinated email, social media, and Google Ads campaign for a community health fair. On event day, attendance exceeds expectations, with over 200 new participant sign-ups directly attributed to your marketing efforts. After analyzing engagement data, you discover Instagram Reels featuring behind-the-scenes outreach work get 3x the reach of static posts. You shift strategy to prioritize more video storytelling, resulting in higher program awareness. Increased program inquiries and enrollments generated from digital campaigns. Growth in social media reach, engagement, and community size. Experience & Qualifications 3–5 years of digital marketing experience, preferably in healthcare, nonprofit, or mission-driven sectors. Proven experience managing paid advertising campaigns on Google, Facebook, and Instagram. Proficiency with email marketing tools (e.g., Mailchimp, Constant Contact) and social media management platforms (e.g., Strong writing and editing skills for digital content. Working knowledge of SEO best practices and Google Analytics. Ability to interpret data and make data-driven marketing decisions. Familiarity with graphic design tools (Canva, Adobe Creative Suite) is a plus. Must be willing to work occasional evenings and weekends as needed. Benefits 12 Paid Holidays per year, including your birthday and one floating holiday after 1 year of employment Bereavement Leave, including Fur Baby Bereavement Employer-paid Medical Benefits Flexible Spending Account (FSA) Short-Term & Long-Term Disability | AD&D Employee Assistance Program (EAP) Financial & Professional All qualified applicants will receive consideration for employment without regard to race, color, religion or creed, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity or gender expression, sexual orientation, national origin or ancestry, citizenship status, physical or mental disability, medical condition (including cancer and genetic characteristics), age (40 and over), marital status, military or veteran status, genetic information, or status as a victim of domestic violence, assault, or stalking. We value diversity in all forms and encourage individuals from historically underrepresented communities to apply. #J-18808-Ljbffr Pacific Health Group