Brand Marketing Specialist

Brand Marketing Specialist

Forward Financing is a financial technology company based in Boston, Massachusetts with team members throughout the United States, Dominican Republic, and Canada. The company is on a mission to unlock the capital that fuels small businesses across America. Recognized as a Best Place to Work by Built In Boston and certified as a Great Place To Work®, Forward is investing in its employees, technology, and customer experience – with long-term success in mind every step of the way.

We are seeking a versatile and driven Brand Marketing Specialist to join our Marketing team and support the execution of our brand, communications, and content programs. Reporting to the Senior Manager of Brand & External Communications, you'll be hands-on across social media coordination, channel enablement, public relations and external communications, government affairs support, and event coordination — helping bring Forward's story to life for our customers, partners, and the broader industry.

This is a role for a detail-oriented marketer who loves to write, knows how to keep multiple workstreams moving, and is genuinely fluent in using AI tools to work smarter. You won't just use AI occasionally; you'll help shape how our marketing team builds AI into its everyday workflows, from content drafting and research to reporting and brand campaigns.

Most importantly, you are a champion of our mission. We are looking for someone who is connected to our purpose of helping small businesses thrive — and who understands how great brand and communications work directly empowers the entrepreneurs who power our economy.

This environment is fast-paced and requires someone who is naturally curious, flexible, and eager to grow. If you're a passionate storyteller ready to make a visible impact across a scaling fintech organization, this is the opportunity for you.

In This Role You Will:

Manage the day-to-day execution of Forward's monthly editorial calendar across owned social channels, including scheduling, publishing, and community monitoring.

Develop and recommend content strategies based on performance data and platform insights, helping shape what we post and why

Write and produce social copy and content across channels, from caption writing to short-form posts, adapting tone to platform and audience.

Leverage generative AI to research, develop, and refine diverse assets—such as video, infographics, and data-driven one-pagers—to drive the execution of our editorial roadmap.

Track social media KPIs and compile recurring performance reports with insights and recommendations.

Coordinate logistics for industry events, partner events, and sponsorships — including planning timelines, vendor management, materials, and on-site or virtual execution.

Support pre- and post-event marketing including promotion, follow-up communications, and recap reporting.

Manage branded merchandise and swag programs end-to-end: sourcing vendors, coordinating production, tracking inventory, and fulfilling distribution for events and partner programs.

Partner with sales teams to support new partner and business development efforts, including drafting messaging around competitive differentiation, partnership benefits, and Forward's strategic positioning.

Help develop self-serve tools and resources for partners, and support identification of the best delivery methods for maximum reach — including digital portals, newsletters, and other channels.

Support the sales team with onboarding materials, training content, and other collateral that builds Forward's credibility and attracts new partners.

Support the execution of Forward's PR strategy, including drafting press releases, media pitches, briefing documents, award submissions, and executive talking points.

Coordinate with external PR agencies on deliverables, timelines, and media opportunities.

Maintain media lists, coverage trackers, and PR measurement reporting.

Partner with the government affairs team to support customer advocacy programs, including sourcing and coordinating customer stories.

Assist with earned and paid media opportunities that build positive category support for revenue-based financing.

Build, document, and share AI-assisted workflows that help the broader marketing team work faster without sacrificing brand quality.

Maintain marketing operations hygiene: content calendars, asset libraries, project trackers, and process documentation.

Submit materials for legal review, process vendor invoices, and coordinate with Finance on budget tracking and purchase orders.

Why you should apply:

Mission-Driven Work: Forward is a trusted source of fast, flexible funding for small businesses; you will help ensure they have access to the capital they need to succeed.

Rapid Learning & Growth: Gain unrivaled exposure to all facets of a scaling fintech business and work directly with leadership in a high-speed environment.

Shape How We Work: Play a real role in how our marketing team integrates AI into everyday workflows — your ideas and systems will have a lasting impact on how we operate.

Role Requirements:

3+ years of experience in brand marketing, communications, content marketing, or a related role.

Excellent writing and editing skills with the ability to adapt tone across channels (social, PR, partner, and executive communications); writing samples will be requested.

Demonstrated, hands-on experience using generative AI tools in real marketing workflows, including strong prompting skills. You should be able to show us how AI makes your work better and faster.

Experience coordinating social media channels for a brand, including content calendars, publishing tools, and performance reporting.

Strong project management and organizational skills with the ability to juggle multiple workstreams and deadlines.

Collaborative, low-ego working style and comfort partnering across teams (sales, government affairs, agencies, and leadership).

High attention to detail and a commitment to brand consistency.

Proficiency in social scheduling platforms (e.g., Sprout Social, Hootsuite, or similar) and design tools such as Canva for content production and asset creation.

Nice to Have

Experience in fintech, financial services, or another regulated industry.

Exposure to PR agency management or media relations.

Familiarity with government affairs, public policy, or advocacy communications.

Event planning or trade show coordination experience.

Working knowledge of tools such as social scheduling platforms, project management tools (e.g., ClickUp, Monday, Jira), a CMS (e.g., WordPress), and design tools (e.g., Figma).

Portfolio of past work applicable to this role

Experience building or documenting AI workflows, custom GPTs/agents, or prompt libraries for a team.

Compensation:

Annual Targeted Salary: $77,000 – $97,000 USD

Annual Target Bonus: 10%

At Forward Financing, we're committed to fair and transparent compensation. We believe in providing a compensation package that recognizes your skills, experience, and the unique value you bring to our team. We take a market-based approach to pay, regularly reviewing benchmark data to ensure our compensation remains competitive, equitable, and aligned with our performance-driven culture.

Final offers are determined by a variety of factors, including the candidate's qualifications, relevant experience, specific skills, and internal equity. This approach ensures that our compensation is competitive and equitable. Your recruiter will provide specific details on the expected base and variable earnings as it pertains to this specific role.

Total Rewards: Additionally, we offer a comprehensive total rewards package, including but not limited to: medical, dental, vision, commuter benefits, a flexible time-off policy, paid parental leave, 401k match for US employees, wellness reimbursement, volunteering days, annual professional development budget, and charitable donation match.

Forward is proud to be a remote-first company, keeping workplace flexibility a top priority for our employees. As a business, we are focused on impact; we are more concerned with your contributions to the success of the company than where you get your work done. To help facilitate in-person collaboration, employees are welcome to work from one of our premiere office locations.

When we aren't collaborating to drive business and support our customers, we're finding virtual and in-person ways to get to know our colleagues, celebrate team wins, and have fun together!

Our Core Values:

Drive the Mission: We believe in financial opportunity for underserved small businesses. We say "yes" when others say "no."

Keep It Real: We value direct communication, candid feedback, and authenticity. We are an open book.

Act With Kindness: We create an environment where caring is cool and helping is the norm. We do the right thing.

Shoot for Extraordinary: We are inspired by innovative thinking and continuous improvement. We never settle for yesterday's best.

About Us:

Forward Financing is a fintech company based in Boston, Massachusetts with team members