Analyst, Global Content & Lifecycle Analytics

Analyst, Global Content & Lifecycle Analytics Full‑Time, On‑Site – West Hollywood, CA Data is at the heart of everything we do at Paramount. Within the Data & Insights Group (DIG), the Global Content & Lifecycle Analytics team plays a critical role in guiding the company’s success. We inform business, content, product, marketing, and operational decisions through rich data, strategic insights, and advanced analytical models, tools, and products. We are seeking an Analyst who is excited about data and entertainment and thrives in a dynamic environment. This role centers on Paramount+, our flagship SVOD service, with a library that includes CBS, MTV Entertainment Group, Nickelodeon, Showtime, and original titles such as Landman and Yellowjackets, alongside iconic franchises like South Park and the NFL. As an Analyst on the Global Content & Lifecycle Analytics team, you will deliver clear, actionable insights that inform strategy across Paramount+. You’ll bring multiple data sources together to uncover opportunities, assess risks, and identify emerging trends, translating complex analyses into concise narratives for partners across the DTC organization, including senior management. Your work will help drive decisions that optimize the subscriber lifecycle and maximize the global impact of Paramount+ content. Responsibilities Define, develop, and maintain key performance indicators and reporting frameworks that inform content, marketing, and broader business strategy for Paramount+. Write efficient SQL (BigQuery) queries to extract, transform, and analyze data in response to business questions from stakeholders at all levels. Conduct advanced analysis of content performance, subscriber lifecycle dynamics, and audience behavior to identify opportunities that drive interaction, retention, and growth. Use statistical analysis to develop and enhance models centered around content, including valuation, attribution, and optimization. Build and maintain intuitive dashboards using tools such as Tableau, Looker/Data Studio, and Adobe Analytics, enabling self‑service insights for non‑technical users. Stay current on industry and competitive trends, evaluating potential implications for content strategy and the subscriber experience. Partner with measurement operations and data engineering teams to ensure proper tracking, data quality, and data structures that enable both robust analysis and scalable reporting. Improve data pipelines and develop analytical data sets that support modeling, real‑time reporting, and deeper content and subscription insights. Present analytical findings and strategic recommendations in a clear, concise, and compelling manner to both technical and non‑technical audiences. Basic Qualifications Bachelor’s degree in a relevant field or equivalent professional experience. Experience in web analytics, digital media, streaming, or related analytical roles; internship or early‑career experience acceptable. Advanced proficiency in SQL with a solid ability to extract, manipulate, and analyze data from large datasets. Skilled in analytical and visualization tools, including Excel, Microsoft Office, Google Workspace, Tableau, Looker Studio, and programming languages such as R or Python. Knowledge of statistical modeling techniques (e.g., regression, clustering, forecasting) and experience applying them to consumer behavior or content performance. Deep attention to detail, with a commitment to data accuracy. Extraordinary communication skills, with the ability to translate complex analyses into clear, compelling insights for non‑technical audiences across all levels of the organization. Bonus Skills Experience using project management tools like Atlassian (JIRA, Confluence). Experience using Google Cloud Platform (BigQuery). Experience working in subscription‑based, streaming, or entertainment business, ideally within a content or lifecycle analytics function. What We Offer Attractive compensation and comprehensive benefits packages. Check out our full list of benefits at Generous paid time off. Opportunity to be part of one of Paramount’s most dynamic teams. On‑site and virtual engagement events. Meaningful connections and a vibrant community, both inside and outside the workplace. Explore life at Paramount at Hiring Salary Range: $86,000.00 - 115,000.00. Paramount is an equal opportunity employer (EOE) including disability/vet. Paramount is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. For applicants with a disability or who are a disabled veteran, a reasonable accommodation may be requested. Contact us at View phone number on click.appcast.io or View email address on click.appcast.io. Only messages related to this purpose will be returned. #J-18808-Ljbffr Paramount Pictures