Senior Associate, Client Experience

Senior Associate, Brand Practice

Weber Shandwick is more than a leading global PR agency we're an engagement agency working at the cutting edge of the new media landscape. We're storytellers and content creators who engage people IN the story. Our success is built on a deep commitment to client service, creativity, collaboration, and our people. We engage stakeholders in new and creative ways to build brands and reputations that last.

About the Role

Weber Shandwick is seeking a curious, creative, and collaborative Senior Associate to join our Brand practice. In this role, you will focus on executing multi-channel campaigns, robust media relations, experiential event activations, and earned-first storytelling for some of the world's most iconic retail, home, and consumer brands. You will be a vital engine for our account teams, driving projects forward from ideation to execution while helping bring to life the best in-culture ideas. Operating at the fast-paced intersection of consumer lifestyle, media, and pop culture, you will develop a deep understanding of our clients' business objectives to deliver high-impact results. This position will be based in our Atlanta office on a hybrid schedule.

About You

You are a proactive self-starter with a passion for consumer lifestyle categories event planning, and a knack for organization. Highly detail-oriented and obsessed with keeping up with pop culture, you thrive in a fast-paced environment where you can connect the dots that others miss while managing complex logistics. You are known for bringing good energy and being a highly reliable partner, driven by a collaborative desire to create work that makes everyone proud.

What You'll Do

• Media Relations & Strategy: Proactively monitor the media landscape, build and maintain strong relationships with journalists, craft compelling pitches, and conduct outreach to reporters across consumer, lifestyle, and trade publications.
• Content Development: Draft high-quality, earned-first storytelling materials, including press releases, pitch angles, messaging frameworks, client emails, and social media copy that people can't help but pay attention to.
• Strategic Ideation: Actively participate in team brainstorms, bringing fresh, actionable, and culturally resonant ideas to the table to advance client priorities.
• Cultural Intelligence: Constantly observe what brands are doing in the space; synthesize cultural trends and competitor activity into digestible insights to inform and optimize client strategy.
• Event Planning & Activations: Support the logistics, vendor coordination, and on-the-ground execution of consumer-facing events, media mailers, and brand experiences, ensuring every physical detail aligns with the broader campaign strategy.
• Client Experience & Account Support: Support account management by coordinating team and client meetings, developing detailed recap reports, and proactively managing and tracking deadlines to keep projects on track.

What You'll Bring

Basic Qualifications:

• 35 years of experience in communications or public relations, specifically with a background in consumer brand, retail, home/lifestyle or consumer PR, and/or event management.
• Proven experience assisting with event coordination, managing vendor relationships, and supporting on-site activations.
• A strong understanding of the consumer media landscape and an inherent sense of what makes a story "pop."
• Strong writing, editing, and proofreading skills, with the ability to translate brand priorities into clear, compelling narratives for broad audiences.
• Bachelor's degree in a relevant field.

Competencies:

• Collaboration & Teamwork: A proven ability to collaborate seamlessly with colleagues, clients, and agency partners, bringing positive energy and serving as a highly reliable partner.
• Cultural Acumen & Earned-First Mindset: A relentless drive to stay abreast of fast-evolving pop culture trends and lifestyle moments, combined with an intuitive understanding of what drives earned media and cultural traction.
• Proactivity & Agility: A self-starter mentality with the ability to anticipate needs before they arise, manage multiple projects under tight deadlines, and maintain a positive, solutions-oriented attitude.
• Detail-Oriented: A strict commitment to delivering flawless, precise, and accurate workwhether it's a client-facing strategy deck, a storytelling narrative, or a quick Teams message, or a minute-by-minute event run-of-show.
• Technical Proficiency: Strong foundational skills in Microsoft Word, PowerPoint, and Excel. (Experience with media databases and social tracking tools is a plus).

Salary Range: $59,000.00 - $65,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees/applicants background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.