Digital - Senior Manager/Manager, Customer Insights

Senior Manager/Manager, Customer Insights

Aritzia is growing and our Customer team is growing with it. This is a unique opportunity to be part of the team responsible for defining how we operationalize Customer Insights at scale. As our data platform capabilities expand, this role will translate data into actionable strategies and playbooks that optimize targeting, personalization, and performance across key moments like sales events and lifecycle touchpoints. You will partner closely with Marketing, Digital, and Executive stakeholders to answer critical business questions and shape segmentation strategies. You will proactively identify customer opportunities, establish clear measures of success, and ensure we are tracking the right metrics and behaviors that improve funnel performance and long-term customer value.

As the Senior Manager/Manager, Customer Insights you will lead the team to:

• Own segmentation strategies for key campaigns and seasonal moments, partnering closely with Marketing to ensure the right clients are targeted and continuously test and learn to optimize ROI.
• Integrate into key planning checkpoints, developing briefs and sharing insights to ensure channels are equipped for effective execution.
• Define success by identifying what should be measured, ensuring we focus on the most meaningful metrics and behaviors that drive performance.
• Analyze customer behavior, performance trends, and tactics over time, translating data into meaningful insights that inform strategy and improve outcomes.
• Define business requirements, ensuring the right data models and attributes are in place to power personalization and future roadmap initiatives.
• Leverage customer research, data, and feedback (e.g., surveys) to inform strategies and ensure insights are grounded in the voice of the customer.
• Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives, while enabling progressive career development and an incredible employee experience.

The Senior Manager/Manager, Customer Insights has:

• Proven skills, certifications, education and/or experience in:
• Strong foundation in analytics, data science, or technical roles, with a demonstrated ability to apply that expertise in business-facing contexts and drive impact.
• Deep experience in customer data, insights, or performance marketing with a strong understanding of customer analytics and segmentation, leveraging insights that resonate in the marketplace.
• Strong business storytelling, clearly communicating customer insights that are actionable and digestible.
• Effectively bridging technical data and business stakeholders while collaborating cross-functionally.
• Leveraging AI to enhance insights, decision-making, and overall effectiveness.
• Thrives in a fast-paced, high-growth environment and is comfortable building from early-stage foundations.
• Experience in digital, performance or direct to consumer marketing is a strong asset, though not required.
• A commitment to learn and apply Aritzia's Values and Business and People Leadership principles
• The ability to collaborate fluently with cross-functional partners
• A commitment to quality and investing in results that add value to the business

At Aritzia, we provide market-leading compensation packages designed to reward impact through our pay-for-performance philosophy. The range for roles at this level is $100,000-$300,000 per year. Total compensation may include base, bonus and/or equity depending on the role, which has the potential to be greater than this range. With comprehensive benefits, aspirational workspaces, and elevated perks and experiences we provide it all.

Some of the industry-leading benefits you will receive working at Aritzia:

• Product Discount Maybe you've heard of our famous product discount? Or our exclusive private shopping events? You have now.
• Baby Leave Program We provide up to 16 weeks of paid time to support you and your growing family.
• A-OK Commissary & Cafe Everyday Luxury dining, exclusive to Aritzia. Our in-house bistro and cafe is a private oasis where employees can enjoy curated, subsidized Everyday Luxury dining.
• The SET Our in-office fitness studio and gym with state-of-the-art equipment, custom-created classes and optional personal training. Open 7 days a week, it works out well.
• Aritzia Virtual Wellness Because your health, happiness and safety matter, we provide 24/7 resources to support you in your wellbeing goals, whether they're physical, mental, social or financial.
• Aspirational Workplace Our offices are specially designed to be spaces of creativity, productivity and inspiration. They're also dog friendly. Woof.
• Amenities Additional amenities include a private parent's room, shower facilities with elevated complementary conveniences, bike rooms and more.
• The Extras We also offer a multitude of other perks like dry-cleaning, hotel and restaurant discounts, self-care promos and on-site medical care.

Aritzia is an Equal Employment Opportunity employer. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can enjoy a successful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and any other protected characteristic.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People & Culture Team.

We're committed to making your experience positive and transparent. Please note, our recruiters will only contact you using an @aritzia.com email address. If you receive recruitment-related messages from other domains, please disregard them.