Product Marketing Manager

AVID Products is seeking a hands-on Product Marketing Manager to turn customer and market insight into clear positioning, strong product content, and go-to-market tools for K-12, Healthcare, future markets, and partners. You’ll translate customer needs, buyer journeys, product capabilities, feedback, and growth priorities into messaging, launch resources, digital improvements, and sales tools that make AVID’s solutions easier to understand, evaluate, and sell. This role is ideal for a B2B product marketer who enjoys both strategy and execution, from personas and customer journeys to positioning, content, launches, and commercialization priorities. You’ll partner with Sales, Product, Marketing, Channel Marketing, Market Development, and customer-facing teams to support growth and improve the customer and partner experience. If you’re a collaborative product marketer who can listen to customers, simplify complex information, build useful go-to-market tools, and help teams move from insight to action, we’d love to hear from you. COMPANY AVID Products is an employee-owned audio company serving K-12 Education, Healthcare, and other priority markets. Since 1953, AVID has developed audio solutions designed to support communication, learning, and engagement. AVID is trusted by schools, educators, and channel partners nationwide. We are now building on that foundation to expand across Healthcare and other priority markets with reliable audio solutions for organizations, buyers, and partners that need dependable communication and listening tools. Our culture is collaborative, adaptable, and focused on creating meaningful impact for customers, employees, and communities. ROLE SUMMARY The Product Marketing Manager will help AVID better understand customer needs, translate those insights into clear market positioning, and support the commercial foundation for AVID’s growth across K-12 Education, Healthcare, and other priority markets. This role connects customer insight, market requirements, product and service capabilities, and growth priorities into clear positioning, useful content, launch-ready resources, and practical sales and channel tools that make AVID’s solutions easier to understand, evaluate, specify, purchase, support, and sell. Working closely with Sales, Product, Marketing, Market Development, and customer-facing teams, the Product Marketing Manager will turn customer and market insight into scalable messaging, content improvements, digital enhancements, launch programs, and enablement resources that support AVID’s growth objectives across products and related services, including fulfillment, support, and channel experience. KEY RESPONSIBILITIES Customer Insights & Experience Establish a structured customer feedback loop across end users, channel partners, Sales, Product, Marketing, Channel Marketing, Market Development, fulfillment, and support teams. Identify recurring customer questions, objections, service expectations, product-selection challenges, and buying criteria across K-12 Education, Healthcare, and other priority market audiences. Translate customer and market insight into improved positioning, product and service content, buyer guides, comparison tools, FAQs, sales resources, and partner-ready materials. Develop and maintain practical buyer personas and buying journeys for priority audiences across K-12 Education, Healthcare, and future market opportunities. Document key audience needs, decision criteria, questions, and objections, and apply those insights to positioning, content planning, sales tools, and launch priorities. Product & Service Positioning and Messaging Own positioning, value propositions, and messaging frameworks across K-12 Education, Healthcare, and other priority market product lines and related service offerings. Translate product features, service capabilities, customer needs, and market requirements into clear use cases, buying reasons, and differentiation points. Develop messaging that supports expansion across Healthcare and other priority markets while strengthening and modernizing K-12 Education product and service marketing. Maintain consistent product and solution messaging across web content, collateral, presentations, launch materials, syndication platforms, and partner-ready resources. Partner with Market Development to translate market-specific insights into product messaging, sales tools, launch resources, and digital content. Provide competitive positioning and differentiation guidance that supports product strategy, launch planning, and sales enablement. Product & Service Content and Digital Experience Own product-page, market-page, service-related, and product-resource content on avidproducts.com in partnership with AVID’s brand manager. Maintain accurate, current, and audience-specific product copy, specifications, imagery, downloads, and calls to action. Use customer feedback, site performance, search behavior, and sales and support input to improve product and service content clarity, findability, and conversion. Design and implement improvements to product-page structure, service information, navigation, and content sequencing based on customer and buyer needs. Establish product-content standards, reusable templates, review cycles, and improvement priorities that increase consistency and speed. Launch Readiness & Sales Enablement Lead product-marketing launch readiness for new products, product updates, service-related changes, portfolio changes, and priority market initiatives. Create launch messaging, sales briefs, partner kits, product-page updates, collateral, internal training materials, and commercialization checklists. Ensure Sales and channel partners have the tools needed to confidently present, specify, support, and sell AVID solutions in K-12 Education, Healthcare, and other priority markets. Build repeatable launch and enablement processes that improve internal readiness, partner adoption, and go-to-market consistency. Trade Shows & Events Develop product and service messaging, collateral, demo narratives, and follow-up content for priority trade shows and customer events. Participate in selected events to support product conversations, observe customer needs, and gather structured feedback from end users and channel partners. Summarize event and customer feedback into practical recommendations for messaging, content, launch planning, and sales tools. QUALIFICATIONS Required Experience gathering and applying insight from customers, channel partners, sales teams, or market research. Ability to use customer, channel, website, and content-performance data to identify priorities and improve the customer experience. Demonstrated ability to develop product positioning, messaging, and customer-facing content. Three or more years of experience in B2B product marketing, product content, content marketing, or a closely related role. Portfolio examples that may include product pages, datasheets, buyer guides, messaging frameworks, or sales-enablement tools. Experience working in a CMS, product-information, syndication, or digital-commerce environment. Working knowledge of SEO and how answer engines and AI-assisted search influence product-content structure, customer discovery, and discoverability. Experience working with HubSpot marketplace web platforms or similar tools. Strong writing, editing, prioritization, and cross-functional project-management skills. Preferred Understanding of institutional buyers, procurement processes, reseller channels, customer decision paths, or commercial audio use cases. Experience in education, healthcare, audio, technology, durable goods, or another channel-driven B2B market. Familiarity with product-content syndication or product-information platforms such as Etilize or 1WorldSync. Experience using AI-assisted research, content-development, and content-optimization workflows. IDEAL PROFILE The ideal candidate is a versatile B2B product marketer who starts with the customer, seeks to understand buyer needs and decision paths, and can connect customer insight, product and service strategy, positioning, and execution. They are curious about customers, products, and markets, skilled at simplifying complex information, and comfortable creating the messaging, content, launch resources, and sales tools needed to improve the customer experience and support commercial growth. They can use customer feedback, market input, and performance data to establish priorities, improve how AVID brings products and related services to market, and strengthen how customers and partners learn about, evaluate, purchase, and support AVID solutions. They work effectively with Sales, Market Development, Product, Marketing, Channel Marketing, Revenue Operations, and customer-facing teams, and are comfortable using AI-assisted workflows while understanding the fundamentals of SEO and AI-driven product discovery. PROFILE — DOES THIS SOUND LIKE YOU? You seek different perspectives and listen to understand. You use customer feedback and data to improve decisions. You stay curious and are willing to learn. You are a creative, resourceful self-starter. You collaborate effectively across teams and organizational levels. You organize competing priorities and follow through on commitments. You adapt when priorities and circumstances change. You treat people with kindness, share honest feedback, and take responsibility for the culture you help create. COMPENSATION & BENEFITS Base salary range of $95,000-$125,000. This position is eligible to participate in an annual performance incentive program. Placement within the salary range will be based on relevant experience, skills, qualifications, and geographic location. This position also participates in AVID's Employee Stock Ownership Plan (ESOP). Benefits include: Paid Vacation & Holidays 401K Retirement Plan with Safe Harbor Contribution Employee Stock Ownership Plan (ESOP) Retirement #J-18808-Ljbffr