Field Marketing Director

Field Marketing Director

Dallas, TX

About the role

This role leads the development and execution of annual market planning and integrated marketing strategies for assigned DMAs, translating corporate priorities, franchisee business goals, local market dynamics, and competitive insights into programs that drive growth and strengthen market performance. The position serves as a strategic advisor to franchisee leadership and internal stakeholders, building trusted relationships, aligning competing priorities, and providing proactive counsel that supports both brand standards and market-level business objectives. It oversees campaign execution, market investment strategy, and budget performance, partnering across creative, media, insights, strategy, and production teams to deliver effective programs on time, within budget, and with measurable business impact. The job also monitors market results, identifies risks and opportunities, adjusts strategies as conditions evolve, and develops account service talent while fostering an inclusive, values-driven culture that strengthens team capability, franchisee partnerships, and long-term agency growth.

What you'll do

• Lead Annual Market Planning and Marketing Strategy - Develop, present, and execute annual strategic marketing and advertising plans for assigned DMAs by aligning corporate initiatives, franchisee business objectives, local market conditions, and competitive dynamics into actionable programs that drive growth and strengthen market performance.
• Serve as the Strategic Advisor to Franchisee Leadership - Build and maintain trusted relationships with franchisees, corporate marketing partners, operations leaders, and other key stakeholders. Provide strategic counsel, facilitate alignment, and establish credibility through proactive communication, sound judgment, and deep understanding of market-specific business challenges.
• Balance Franchisee and Corporate Priorities - Navigate the often-competing objectives of franchisees, corporate stakeholders, and local market needs by identifying common goals, building alignment, and developing solutions that support brand standards while achieving business objectives at the market level.
• Lead Integrated Marketing and Advertising Execution - Partner with creative, media, strategy, business insights, and production teams to execute integrated marketing programs that are delivered on time, within budget, and aligned with both strategic objectives and local market requirements.
• Oversee Market Performance and Business Results - Monitor market performance, campaign effectiveness, budget utilization, and business trends across assigned DMAs. Communicate results, provide actionable recommendations, and adjust marketing strategies and investments as business conditions evolve.
• Manage Market Investment Strategy and Budget Performance - Develop, manage, forecast, and monitor market-level marketing budgets with a high degree of accuracy and accountability. Ensure investments align to strategic priorities, maximize business impact, and support financial objectives.
• Own Ongoing Market and Franchisee Business Management - Maintain a comprehensive understanding of assigned markets, franchisee operations, and key business drivers. Anticipate challenges, identify opportunities, and proactively address issues to ensure continuity, responsiveness, and long-term business stability.
• Develop and Lead Account Service Talent - Lead, coach, mentor, and develop regional account service professionals while fostering strategic thinking, operational excellence, collaboration, and accountability. Build team capability and succession readiness to support current and future business needs.
• Drive Franchisee and Market Growth - Identify opportunities to expand services, increase agency effectiveness, deepen franchisee engagement, and strengthen long-term partnerships. Collaborate with stakeholders to position the agency as a strategic business partner and maximize account growth potential.
• Champion Agency Values and Culture - Champion and model the agency's values of Humanity, Diversity, Integrity, Tenacity, and Curiosity. Foster an inclusive and accountable environment while ensuring those values are reflected in decisions, relationships, client service, and team leadership.

Role-based skills

• Field Marketing Strategy Development
• Franchise Marketing
• Account Management
• Advertising Campaign Planning
• Marketing Performance Analysis
• Budget Preparation, Monitoring & Management
• Resource Management
• Cross-Departmental Project Management
• Management Presentation Development
• Brand Management and Visibility
• Media Planning
• Employee Performance & Development Management

• Uphold our agency values - Humanity. Diversity. Integrity. Tenacity. Curiosity.

Core skills

• Strategic Thinking
• Relationship Management
• Effective Communication
• Project Management
• Problem Solving
• Financial Acumen
• Business Acumen
• Business Development
• Results Oriented
• Effective Planning
• Continuous Learning
• Functional & Technical Knowledge
• Technology Readiness

Leadership skills

• Leadership
• Building Alignment
• Coaching & Talent Development
• Performance & Results Management
• Emotional Intelligence

Qualifications

• Business or Operational Leadership Credential - Formal credentials in project management, business leadership, operational management, financial management, or related disciplines are preferred where they demonstrate an ability to manage complex portfolios, financial performance, resource planning, and organizational effectiveness.
• Marketing Platform Certification - While not required, current certifications in relevant marketing, analytics, or media platforms such as Google Analytics, Google Ads, or equivalent are valued as verifiable evidence of the technical fluency needed to guide integrated marketing decisions with specialist teams.
• Advanced Business Education - Advanced education such as an MBA, master's degree, executive leadership program, or equivalent professional development is valued as preparation for portfolio leadership, financial oversight, strategic decision-making, and executive client counsel responsibilities.
• Relevant Degree - Bachelor's degree in marketing, business, communications, advertising, or a closely related field, or equivalent professional experience, is required to evidence the commercial, strategic, and client communication foundation needed to lead complex integrated agency accounts.

What you'll find at Moroch

We're committed to creating an environment where people can do great work and build meaningful careers. Eligible employees have access to a comprehensive benefits program including:

• Medical, dental, and vision coverage
• 401(k) with company match
• Generous PTO, paid holidays, and give back time for volunteering
• Hybrid work
• Mental health and wellbeing resources
• Fitness reimbursement
• Paid parental and child-bonding leave

About Moroch

At Moroch, we believe that local changes everything. We unearth specificity from local culture to create impact at scale for regional, national and multi-location brands. We anchor every decision in business insights, unleashing our teams to develop relentlessly fresh creative and intentional media strategies that change behaviors. Every solution we create closes the proximity gap, helping brands get closer to consumers and communities. Moroch is a proudly independent agency dedicated to helping franchisees and local marketers drive business results. Visit moroch.com to learn more about our clients and current work.

Equal opportunity statement

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.

Travel Requirements

Travel may be required for this position, up to approximately 10% of the time.