Marketing & Events Coordinator

Job Description

Job Description

POSITION : Marketing & Events Coordinator

DEPARTMENT : Admission

REPORTS TO : Director of Admission

WORK SCHEDULE : Hybrid

PRIMARY FUNCTION : Reporting to the Director of Admission this position is responsible for the marketing and the campus event experience for new enrollment. This position oversees web page content management and communications plans for the Office of Admissions, Office of Graduate and Online Admission and International Student Services and Enrollment.

QUALIFICATIONS :

Bachelor's degree required; advanced skills in marketing communications (advertising, publications and web design and management), strong composition, computer, communications and organizational skills; Technical proficiency in Microsoft Office Suite, design technical skills utilizing Photoshop, InDesign and/or Canva. Proficiency of administrative software: Salesforce preferred. Ability to work occasional evenings/weekends as needed for office events.

DUTIES & RESPONSIBILITIES :

Marketing/Communication

1. Act as the content manager of all admissions offices departmental web and intranet pages, including design, editing and updating of information (Admissions Instagram page; CampusESP; College Board Connections; TBA); work with enrollment professional staff to implement policies to ensure accuracy. Work closely with Enrollment Marketing to ensure that all policies are being met.
2. Manage communications plan for Office of Admissions and Graduate and Online Admission.
3. Build email broadcasts for the enrollment management offices including: Undergraduate, Graduate, International, Conservatory recruitment.
4. Participate and coordinate vendor relations with EAB for outreach and application generation campaigns. (Office of Admission)
5. Participate in annual review of enrollment print publications.
   1. Manage inventory for mailings and outreach
   2. Coordinate with support staff outreach efforts as needed
6. Serve as liaison with Marketing Communications department to manage development of new ad hoc communications to prospective students.
7. Serve as liaison with Marketing Communication to initiate the creation production and printing of promotional materials.
8. Coordinate mailings for the Undergraduate and Graduate and Online Admission Office.
9. Responsible for all bulk text-messaging campaigns.

Events : Plan and manage office events including:

1. Open House (3 a year)
2. Admitted Students Day (2 a year)
3. Group Visits / Special campus visit request (throughout academic year)
4. Virtual chat programs. (Graduate office only.)

Other duties:

1. Produce work for the student workers and ensure completion of work.
2. Develop strong relationships with departments to provide solid lines of communication and information sharing.
3. Maintain and coordinate communications with other university offices, including participation on appropriate University committees.
4. Manage special projects such as creation of television slides for various offices and marketing mailings.
5. Coordinate web research for the enrollment offices including surveys.
6. Perform special projects or other duties as assigned.