Commercial Producer

Commercial Producer

WZZM-TV Grand Rapids

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

The Multi-Market Commercial Producer is responsible for leading and managing the production of commercial content from concept through completion for a range of clients. This role involves working closely with clients to understand their vision and needs, overseeing project development, managing budgets, and coordinating cross-functional teams to deliver high-quality productions on time and within budget.

Current driver's license and ability to operate news gathering vehicle to and from various locations is required.

Responsibilities:

• Client Management:
• Serve as the primary point of contact for clients throughout the commercial production process.
• Collaborate with clients to understand their goals and needs for commercial production.
• Provide creative direction and guidance to ensure the final product aligns with client objectives.
• Videography & Photography:
• Plan, set up, and execute video shoots for commercials and branded content, ensuring top-notch quality and creativity.
• Capture high-quality still images as needed for projects or client campaigns.
• Operate a range of professional cameras, lighting, and other production equipment.
• Project Planning & Development:
• Develop and present creative concepts, storyboards, scripts, and production strategies.
• Create and manage project timelines, budgets, and production schedules to ensure projects are delivered on time and within scope.
• Work with internal teams, freelancers, and contractors as needed for project execution.
• Production Execution:
• Ability to shoot all aspects of video and content production, including pre-production, shooting, post-production, and final delivery.
• Monitor shoots, troubleshoot issues, and ensure compliance with all legal, safety, and quality standards.
• Ability to edit all aspects of video.
• Budget Management:
• Prepare and manage production budgets, including cost estimations, negotiations with vendors, and budget reconciliation.
• Identify opportunities for cost savings and efficient resource allocation.
• Creative Direction:
• Provide input on creative elements, such as visuals, graphics, animations, and other components to achieve a high-impact commercial product.
• Ensure all content meets brand standards and reflects the client's vision and objectives.
• Post-Production Supervision:
• Oversee editing, audio, color grading, and any special effects work.
• Ensure the final product meets client expectations and maintains high production values.
• Facilitate client reviews and make necessary revisions based on feedback.
• Collaboration & Communication:
• Collaborate with sales, marketing, and creative teams to align on project goals and client needs.
• Maintain clear and consistent communication with clients and internal stakeholders throughout the project lifecycle.
• Equipment Management:
• Maintain, transport, and set up production equipment, including cameras, lighting, and sound equipment.
• Ensure all equipment is in working order, perform regular maintenance checks, and troubleshoot any technical issues during shoots.
• Stay updated on new gear, tools, and technology that can enhance production quality.

Requirements:

• Bachelor's degree
• 3-5 years of experience in commercial production, video production, or related roles.
• Strong portfolio demonstrating successful commercial productions for clients.
• Excellent project management and organizational skills.
• Proficiency in video production tools and software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects).
• Exceptional communication and client relationship-building skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of industry trends and an eye for innovative content.
• Experience working with clients from various industries is preferred (e.g., retail, home services, healthcare, legal)
• Familiarity with digital marketing and social media video production is preferred.
• Experience in scripting, directing, shooting, and editing preferred.

Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email View email address on click.appcast.io

Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.

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