Director, Downstream Marketing - Enterprise Account Management (EAM), ASC & Neurotechnology (NT) Sales

Role Description

The Director, Downstream Marketing – EAM, ASC & NT Sales will lead the downstream marketing function across Enterprise Account Management, ASC, and Neurotechnology Sales within the Customer Solutions division in the U.S. This role is responsible for defining and executing the enterprise marketing strategy to drive cross-portfolio growth, commercialization, and enterprise deal-making across Stryker’s U.S. portfolio.

In today’s model, this role expands beyond traditional marketing leadership to serve as a key driver of enterprise sales growth, contract utilization, and customer engagement. The position is accountable for translating Customer Solutions strategic priorities into scalable marketing programs that directly impact revenue, strengthen customer relationships, and increase adoption of Stryker’s enterprise offerings.

Essential Duties & Responsibilities

• Develop and execute annual marketing and commercial plans across EAM and ASC and NT Sales.
• Lead Sr. Managers of Downstream Marketing for EAM and ASC/NT Sales, as well as their respective teams.
• Partner with upstream marketing to define strategy and value propositions.
• Partner with sales enablement to determine training and education programs required to deliver results.
• Drive enterprise cross-selling, contracting, and deal-making strategies.
• Align with and influence EAM and ASC/NT Sales leadership to accelerate growth.
• Partner with BU marketing leaders to ensure alignment and consistency across businesses.
• Build scalable processes, operating models, and best practices for enterprise marketing.
• Lead KPI design, performance tracking, and optimization efforts.
• Support De Novo, joint ventures, and enterprise solutions development.
• Collaborate with Marketing Communications on brand, advertising, and campaign strategies.
• Engage directly with customers, IDNs, and ASC stakeholders to inform strategy.
• Foster a team culture focused on talent development, accountability, and results.

Competitive Insights

• Predicts the strengths and weaknesses of the full portfolio line compared to the competition.
• Leads analyses of the organization's current and potential competitive environment and strategies.

Customer Insights

• Drives the synthesizing of customer needs to inform future innovations.

Customer Centric Development

• Shapes customer value propositions that are consistent with business strategies.
• Promotes a customer-focused corporate culture.
• Optimizes market share by delivering superior customer value.
• Reshapes markets by anticipating future customer needs.

Developing the Strategy and Marketing Plan

• Uses strategic planning to enable organizational learning.
• Leads marketing planning effort to generate healthy discussion about the overall direction of the product or portfolio.

Budgets

• Evaluates impact of marketing strategy on the P&L.
• Monitors and ensures adherence to organization's financial practices and standards.

Value Prop Segmentation

• Coaches teams through the business’s segmentation, customer targeting efforts, and the measurement of target audience preferences and brand associations.
• Tests business goals by connecting them to segmentation work.
• Leads teams to demonstrate the tie-in between segmentation and the brand's competitive position.

Evidence Generation

• Coaches the team on the importance of evidence generation and linkage to the value proposition.
• Mentors others on the importance, process and linkage of evidence generation to the value proposition.

Marketing Objective

• Links customer metrics to business outcomes.
• Directs changes in the marketing resource allocation mix as needed to achieve stakeholder alignment.

Communication Strategy

• Articulates desired communications outcomes consistent with marketing strategy to MarComm team.
• Partner with Marketing Communications to create an internal communication plan and meeting cadence to coordinate activities and success metrics to ensure alignment with all Stryker business units.

Effectiveness Measurement

• Creates a climate in which measurement of effectiveness is a standard practice.
• Coaches others on the theory and practice of micro and macro metrics.

Customer Satisfaction

• Champions innovative process changes that transform the business and provide competitive advantage.

Other

• Serves as the representative for various enterprise projects and transformation initiatives.
• Serves as culture leader within Customer Solutions as a valued teammate on the Customer Solutions Marketing Leadership Team.
• Proactively looks for opportunities for collaboration within and across businesses/divisions.
• Proactively looks for opportunities for collaboration and partnership within Customer Solutions.
• Inspires trust and builds followership.
• Champions emerging business opportunities considering synergies across multiple businesses.

Qualifications

• Bachelor’s degree required.
• MBA preferred.
• 10+ years of work experience required.
• 7+ years medical device and marketing/sales experience preferred.
• 4+ years of people management experience highly preferred.
• Proven track record of high performance in marketing leadership roles.
• Experience and proven track record in developing and implementing Marketing strategies.
• Experience in interdivisional networking to expand corporate presence in medical device market.
• Experience in formulating long range strategies and with the overall strategic planning process.
• Deep understanding of the medical device market and associated trends.
• Deep understanding of healthcare customer segmentation (IDN, GPO, ASC, etc.) and supply chain decision-making and contracting.
• Excellent presentation and interpersonal communications skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects while delivering on established timelines.
• Ability to be persuasive in the absence of organizational authority.
• Must be able to understand and work within complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).

Requirements

• Travel Percentage: 30%.

Benefits

• United States of America Pay Ranges:
• USN: $155,900 - $259,700 USD Annual.
• US5: $163,700 - $272,700 USD Annual.
• US10: $171,500 - $285,700 USD Annual.
• US15: $179,300 - $298,700 USD Annual.
• US20: $187,100 - $311,600 USD Annual.
• US30: $202,700 - $337,600 USD Annual.