Digital Performance Marketing Manager

Job Description

Job Description

Role: Digital Performance Marketing Manager

Level: 4-6 years of experience

Team: Web Operations, Marketing

Reports To:  Sr. Director, Web Operations

Location: Remote or Hybrid on-site at the Studio McGee | Mcgee & Co. HQ in Draper, UT

Employment Type: Full-Time

Overview: 

The Digital Performance Marketing Manager is a key member of our marketing team responsible for driving results across paid digital channels, affiliate programs, and direct mail — ensuring every marketing dollar delivers strong visibility and performance targets.

You will lead the strategy and oversight of paid media and SEO, guide the work of our external paid media agency, manage investments across channels, and elevate search performance to support growth. In addition to paid digital, this role owns our affiliates program (excluding ShopMy and LTK) and maintains visibility into catalog and retargeting direct mail programs — creating a unified view of all paid media investments and enabling a cohesive, cross-channel approach. You will also help establish scalable processes that strengthen the marketing organization and enable future expansion.

This role requires an analytical and strategic marketer with deep expertise in Google Ads, paid social, SEO best practices, and SEM strategy along with a proven ability to deliver clear return on investment.

Who We are: 

Founded in 2014, Studio McGee, Inc. is one of the fastest growing home design brands in America. Our journey began with a thriving interiors business that focused on approachable, yet aspirational design. By leveraging the power of digital communities, we were able to expand our footprint in the interior design industry through an unconventional approach that connected us with our consumers. We continued to carry that forward-thinking attitude into the launch of our retail business, McGee & Co., which anchors the operational and revenue growth of our company. Our licensing partnerships allow us to further expand our design voice beyond our own collection. From a multi-year partnership with Target to an Emmy-nominated Netflix Series and a NY Times Best-Selling book, Studio McGee's passion is to empower people to design with an approachability that enhances their daily life and elevates their every day. Whether following us on social media or becoming part of our company, we invite you to join us on our mission to “Make Life Beautiful.” 

Responsibilities:   

Paid Media Strategy and Performance Oversight

• Lead performance marketing across search, social, display, programmatic, and other channels with a focus on measurable outcomes
• Direct the external agency to plan, execute, and optimize campaigns that align with strategic goals including new audience growth and funnel optimization
• Evaluate channel structures for clarity, scalability, and strong performance
• Provide creative requirements and performance insights to Brand and Creative to support effective asset development
• Monitor trends and competitive activity to identify opportunities for growth and efficiency
• Lead strategic campaign execution with calendar planning alongside website and lifecycle & retention teams, leading multi-channel integration and brand storytelling

Affiliate Program Management

• Own and lead our affiliate marketing program, excluding ShopMy and LTK, across recruitment, activation, and performance optimization
• Develop affiliate strategy, set performance benchmarks, and manage partner relationships to drive incremental revenue
• Maintain full visibility into affiliate spend and performance to ensure alignment with overall paid media strategy

Catalog and Retargeting Direct Mail

• Partner with internal teams to maintain visibility into catalog and retargeting direct mail programs
• Ensure paid digital, affiliate, and DM strategies are coordinated for a unified media approach across all paid channels
• Contribute to audience strategy and targeting across DM programs, leveraging digital insights to improve performance

Search Strategy and SEM Stewardship

• Oversee keyword research and guide high-value opportunities across paid and organic search
• Build SEO briefs with Brand and Creative and provide direction to the agency for SEM execution
• Review SEM performance including bids, ad copy, extensions, and competitive activity
• Align paid and organic search to increase visibility and reduce overlap

Budget Management, Planning, and Financial Reporting

• Partner with finance to manage budgets, forecast spend, and track financial performance
• Monitor pacing and ensure efficient allocation of investment across paid digital, affiliate, and DM channels
• Review agency optimizations and guide audience strategy, bidding, and testing

Analytics, Testing, and Performance Insights

• Own and analyze key indicators including CPA, ROAS, LTV, conversion rates, and pipeline contribution
• Implement structured multivariant testing across creative, audiences, placements, and messaging
• Build and maintain reporting framework using GA4, Looker, Tableau, and attribution tools
• Translate insights into actionable recommendations for campaign and investment improvements

Collaboration and Integration

• Partner with WebOps, Lifecycle & Retention, Marketing, Product, and Social to support full funnel goals
• Share performance insights to inform planning and marketing strategy
• Ensure all programs comply with data privacy and advertising regulations

Tools and Technology

• Strong command of Google Ads, Meta Ads Manager, TikTok Shop, and programmatic DSPs
• Familiarity with Google Search Console, SEMRush, BrightEdge, and related tools
• Experience with affiliate management platforms and tracking
• Skill with analytics platforms including GA4, Looker, or Tableau
• Experience with workflow and project management tools for campaign planning

Qualifications: 

• 4–6 years in paid media management, SEM, and/or SEO roles. Proven expertise in Google Ads, paid social platforms, and SEO optimization.
• Experience managing budgets and pacing across multiple paid channels, including affiliate programs.
• Strong analytical and data-driven mindset, with a track record of improving ROI and conversion performance.
• Collaborative marketer with the ability to work across brand, creative, and operational teams.

Mindset:

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
• Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Analytical and grounded in data: Approaches decisions with a clear measurement framework, seeks patterns and insights in performance results, and uses rigorous analysis to guide recommendations and prioritize actions. Translates results into clear and actionable insights.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit.

Benefits: 

• Beautiful office space with remote or hybrid flexibility
• Competitive compensation + bonuses
• Comprehensive heath benefits (medical, dental, vision, hospital indemnity, accident, pet)
• Open PTO and paid company holidays
• 401k Employer match - 100% of deferrals up to 4% of compensation 
• Exclusive 50% off Team Member discount at mcgeeandco.com + access to Team Member warehouse sales