Associate Director, Global Customer Insights

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The successful candidate will thrive in a highly matrixed, global environment with an enterprise‑first approach, balancing strong points of view with curiosity, collaboration, and respect for varied perspectives. They will bring a bias for action, continuous improvement, and constructive challenge, aligned with BD Excellence principles and a commitment to delivering sustainable, long‑term impact.

The primary responsibilities of this role, are to:

• Lead Global Insights agenda with assigned BUs that enables the achievement of BD long-term success with focus on Launch Excellence

• Accountable for ensuring insights measurably improve launch decisions, value propositions, and commercial outcomes for priority programs

• Serve as a subject matter expert in Insights formulation; design and facilitate cross‑functional workshops; coach teams on insights quality standards.

• Support all stages of NPD and Launch process: from understanding unmet customer needs, formulating and quantifying opportunity areas, to value proposition and Launch/Campaign development and testing

• Translate customer insights into clear, strategic recommendations that inform and influence business decisions

• Partner with Business Unit, Region and Functional leaders (Marketing, R&D, Business Development, Medical Affairs) to build and deliver actionable Insights plans with clear understanding of business issues

• Integrate primary research with enterprise data, advanced analytics, and AI-enabled synthesis to deliver forward-looking, decision-oriented insights rather than retrospective research outputs.

• Practice Data Synthesis & Storytelling: Integrate multiple data sources into actionable insights; Craft compelling narratives and influence leadership decisions

• Communicate objective, in-depth, and actionable insights and recommendations to key business partners and collaborators via reports, compelling presentations, and ad-hoc meetings

• Drive insight adoption by embedding insights into ways of working, tracking usage and impact, and establishing post-launch learning loops to continuously improve future decisions.

• Stay current with market standard processes, emerging methodologies, and innovative research approaches; act as an inspiring leader for Insights within BD.

Experience & Education

• Bachelor's degree required; MBA preferred.

• 8+ years of experience in strategic Insights and Analytics roles required

• 3+ years of experience in Innovation and Launch Excellence oriented roles required

• Experience with conducting primary and secondary market research required

• Experience in conducting Ethnographic research required

• Experience in analytic methods such as, but not limited to - Volumetric Forecasting, MMA, TURF, Max-Diff, Choice-based methods required

• Research methodology experience with segmentation, pricing, messaging, A&Us, etc.

• Experience in leading Insights vendors

• Preferred industry experience in medical devices, pharmaceuticals or OTC

• Preferred global research experience

At BD, we prioritize on-site collaboration because we believe it champions creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:

• Annual Bonus (remove if position not eligible, refer to compensation tab on job requisition)

• Potential Discretionary LTI Bonus ( remove if position not eligible, refer to compensation tab on job requisition )

• Potential reimbursement of vehicle use/mileage (remove if position not eligible,  refer to  NJ Benefits matrix )

• Potential reimbursement of phone use (remove if role is JG4 or below and not customer-facing)

< All benefits listed below to be copied on all NJ roles>

Health and Well-being Benefits

Medical coverage, Health Savings Accounts, Flexible Spending Accounts, Dental coverage, Vision coverage, Hospital Care Insurance, Critical Illness Insurance, Accidental Injury Insurance, Life and AD&D insurance, Short-term disability coverage, Long-term disability insurance, Long-term care with life insurance.

Other Well-being Resources

Anxiety management program, wellness incentives, sleep improvement program, diabetes management program, virtual physical therapy, emotional/mental health support programs, weight management programs, gastrointestinal health program, substance use management program, musculoskeletal surgery, cancer treatment, and bariatric surgery benefit.

Retirement and Financial Well-being

BD 401(k) Plan, BD Deferred Compensation and Restoration Plan, 529 College Savings Plan, financial counseling, Baxter Credit Union (BCU), Daily Pay, college financial aid and application guidance.

Life Balance Programs

Paid time off (PTO), including all required State leaves, educational assistance/tuition reimbursement, MetLife Legal Plan, group auto and home insurance, pet insurance, commuter benefits, discounts on products and services, Academic Achievement Scholarship, Service Recognition Awards, employer matching donation, workplace accommodations.

Other Life Balance Programs

Adoption assistance, backup day care and eldercare, support for neurodivergent adults, children, and caregivers, caregiving assistance for elderly and special needs individuals, Employee Assistance Program (EAP), paid parental leave, support for fertility, birthing, postpartum, and age-related hormonal changes.

Leave Programs

Bereavement leaves, Military leave, Personal leave, Family and Medical Leave (FML), Jury and Witness Duty Leave.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

USA CA - San Diego Bldg A&B, USA GA - Covington BMD, USA IL - Vernon Hills, USA UT - Salt Lake City

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$166,400.00 - $266,200.00 USD Annual