Director OF Product Marketing
Delphon Industries, LLC dba Gel-Pak
Description:
JOB SUMMARY
The Product Marketing & Technical Business Development Director is responsible for driving revenue growth,
market expansion, and customer adoption across Gel-Paks product portfolio. This position provides strategic
leadership for technical marketing and business development activities, combining market insight with direct
engagement with customers, distributors, and design engineers.
The role develops and executes go-to-market strategies, supports design-win initiatives, and translates
customer and market requirements into product, application, and marketing strategies that accelerate
growth. Working closely with engineering, sales, and operations, the Director identifies emerging market
opportunities, influences product development priorities, and delivers measurable business results through
increased market penetration, customer acquisition, and revenue growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Essential duties and responsibilities include, but are not limited to, the following:
Partner with the Vice President of Sales and Marketing to develop the annual product line budget and
product-level forecasts. Establish and achieve annual design-win expansion targets, including new qualified
designs, sample-to-production conversion rates, and related forecasted revenue. Own annual new
revenue targets and track performance against quarterly and fiscal year goals.
Own positioning, messaging, and go-to-market plans for new product launches, ensuring alignment with
target markets such as semiconductors, MEMS, optics, and medical device manufacturers. Provide
engineering with all technical details and application notes needed for new product launch and sampling.
Build and maintain competitive intelligence on packaging alternatives to sharpen Gel-Pak's value
proposition and differentiate against substitute solutions.
Engage directly with sales and their key customer design engineers, procurement teams, and OEM
customers to understand technical packaging requirements and qualify new design-win opportunities.
Partner with R&D, Quality, and Operations to prioritize the new product roadmap based on market
demand signals and customer feedback from field engagement.
Build financial models and business cases for new product introductions, including pricing strategy, margin
targets, and break-even timelines.
Report new product revenue contribution to overall company growth in quarterly business reviews with
executive leadership on performance plan identifying successes and gaps in performance. Maintain
quarterly fiscal performance updates covering design-win pipeline value, new product revenue
attainment, and market share gains for NPI.
Work in partnership with engineering to train Gel Paks sales team and distributor sales teams on technical
product positioning and application use cases to improve lead qualification and close rates.
Performs other duties or responsibilities assigned over the course of employment.
ACCOUNTABILITIES
Supervisory
None
Fiscal
Accountable for annual new product introduction (NPI) and product family revenue budgets, including
revenue targets and forecasting.
Requirements:ESSENTIAL EDUCATION AND TRAINING REQUIREMENTS
Bachelor's degree in Materials Science, Chemical Engineering, Business, or a related technical field, or an
equivalent combination of education, training, and relevant experience.
Typically requires 8+ years of progressive experience in marketing, technical sales, or business
development within semiconductor packaging, electronic component handling, or specialty materials
industries, or equivalent relevant experience.
Proven success in developing and launching new products, including building business cases, pricing
models, and go-to-market strategies that delivered measurable revenue growth.
Experience managing distributor and channel partner relationships to expand market reach and drive sellthrough.
History of leading cross-functional teams (engineering, sales, operations) without direct authority to
achieve fiscal targets
Ability to engage credibly with design engineers and technical procurement teams to translate application
requirements into product and marketing strategy.
Demonstrates initiative, sound judgment, and the ability to operate effectively in a collaborative, lean
team environment.
Ability to travel domestically and internationally, typically 1530%, for customer visits, trade shows, and
distributor engagement, with or without reasonable accommodation.
Prior experience specifically in device handling, packaging, or carrier tray solutions for semiconductors,
optics, or MEMS applications.
Ability to work remotely in a hybrid/remote environment.
Compensation details: 180000-205000 Yearly Salary
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