Associate Manager, Social Media Community (Hybrid Role - New York)

Associate Manager, Social Media Community (Hybrid Role - New York)

New York

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role:

The Social Media & Community Associate Manager role is integral to OLAPLEX's social media strategy. This individual will be responsible for communicating directly with OLAPLEX's highly engaged community of hair professionals and followers alike, ensuring that each interaction matches our brand ethos and goals.

This role requires a highly organized, self-motivated individual with a keen eye for detail, exceptional communication skills, and professional community-building experience. This role heavily focuses on content and community interactions from both a consumer and PRO POV, with an understanding of social media trends and analytics—leveraging data to optimize performance and explore new ways to drive engagement, collaborating closely with the Creative Services, Influencer, Pro, PR, Marketing, and Digital teams to cement the brand's position as a leader in the space.

Key Responsibilities

• Support the Sr. Director, Consumer Engagement and Sr. Social Media Manager to execute a comprehensive strategy and campaign planning, aligned with the organization's goals and objectives, for Instagram and TikTok platforms
• Lead secondary channel strategy and execution to support cross-functional messaging
• Identify target audiences, key messages, and optimal social media channels to maximize reach and engagement
• Execute division goal setting that ladders up to business objectives and consists of: competitive benchmarking, KPI measurement framework, campaign and trend tracking, as well as creative analysis
• Manage day-to-day community interactions across all social media channels (Instagram, TikTok, YouTube, and emerging platforms) in a timely, informative, and brand-right voice that reinforces OLAPLEX's expertise and credibility
• Partake in team execution of content calendar and strategy to align with DTC and global retail calendars, product and brand launches, events, activations and other brand initiatives that require social media integration
• Serve as a knowledgeable, trusted resource when communicating on behalf of OLAPLEX, ensuring responses are not only engaging but also educational and factually accurate as the voice of the professional stylist on our channels
• Proactively identify opportunities to share product education, correct misinformation, and elevate professional knowledge within our community
• Facilitate community management and triage processes to ensure all inquiries, feedback, and potential issues are surfaced and addressed appropriately with an authoritative perspective
• Support the social media team in create concepts that educate, and empower our community of hair professionals and consumers.
• Assist with the development of FAQs, comment responses, and proactive community prompts that reinforce OLAPLEX's unique science-backed positioning and pro-first approach to innovation around our products
• Think, speak and advocate for professionals on our channels. The true idea being that we, Olaplex, are the voice of the hair professional community – speaking and educating with authority to both consumers and professionals
• Assist with analyzing community sentiment, social engagement performance, and emerging topics; deliver actionable insights to optimize community engagement strategies
• Conduct competitive analysis and stay updated on industry trends to inform social media strategy and ensure OLAPLEX maintains a leadership position in professional hair care education
• Assist in planning, content calendar organization, and distribution of content to align with broader brand messaging and education objectives
• Develop seasonal campaign toolkits and ensure cross-functional coordination to maintain a consistent brand message

About You:

• Bachelor's degree in Marketing, Communications, or a related field preferred
• 4-5 years of experience in social media marketing, community management, or professional community building, ideally within the beauty, hair, or stylist industry
• Experience engaging directly with hair professionals, stylists, salon owners, or beauty industry educators is a plus
• Proven ability to communicate in a clear, informative, and authoritative brand voice
• Strong understanding of building trust and credibility within a professional community
• Proficiency in posting and managing content across various social media platforms
• Knowledge of social media management and listening tools preferred
• Familiarity with social media KPIs and analytics tools
• Ability to stay updated on industry trends and adapt strategies accordingly
• Excellent multitasking, problem-solving, and critical thinking skills
• Strong team player with exceptional communication and relationship-building abilities
• Highly organized with meticulous attention to detail
• Self-motivated with excellent time management skills

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

Our Total Rewards:

The annual base pay for this position is $85,000 - $95,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

• Competitive compensation
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
• Our culture has an "attitude of gratitude" and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
• Products: Twenty (20) free products per year, plus a friends and family discount

Our Commitment to Diversity, Equity, and Inclusion:

Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.