Business Development Manager, Enterprise Workplace Dining

Description
About Us

Green Top Farms is a New York-based food service company specializing in farm-fresh meals for enterprise workplace dining and corporate catering. We partner with leading companies to deliver elevated daily dining and hospitality experiences, using seasonal ingredients and thoughtful operations to create consistent, high-quality service at scale.

Our mission is to build a more sustainable and equitable food system, starting by reconnecting consumers and local farmers. We believe the results of strengthening that connection are better nutrition, tastier food, greater social justice, and reduced environmental impacts. Our menus reflect this attention to bringing nutritious, delicious food to those who need it most.

Position Overview

The Business Development Manager is responsible for identifying, pursuing, and securing new enterprise workplace dining and catering accounts to drive Green Top Farms growth and expand our market presence in the New York metro area.

This role combines strategic prospecting, relationship building, and consultative selling to bring new clients into the GTF portfolio, with a focus on our ideal customer profile of enterprise workplace dining accounts and premium corporate catering programs.

We are looking for a candidate who is:

• A results-driven sales professional with a hunter mentality
• Skilled at building relationships with enterprise-level decision-makers, including real estate, tenant services, and workplace experience teams
• Passionate about food, hospitality, and sustainable business
• Strategic in approach with strong presentation and proposal skills

The ideal candidate has a proven track record of closing new business in food service, hospitality, or B2B services, is energized by building partnerships from the ground up, and brings a disciplined approach to pipeline and forecast management.

Responsibilities
New Business Development (55%)

• Identify and pursue new enterprise workplace dining and catering opportunities through prospecting, networking, and industry engagement
• Develop and execute a strategic sales plan to meet and exceed annual new-logo and revenue targets
• Build and manage a robust pipeline of qualified leads and opportunities, with a primary focus on ICP accounts
• Conduct outreach to target companies, real estate managers, developers, and workplace experience teams across the NYC market
• Qualify opportunities against GTF ICP criteria and disqualify misaligned prospects early in the sales cycle

Client Engagement and Consultative Selling (20%)

• Lead discovery conversations to understand prospect needs, budgets, and program goals
• Develop customized proposals, presentations, and tastings in collaboration with culinary and operations teams
• Guide prospects through the sales cycle 
• Represent Green Top Farms at industry events, trade shows, and networking functions

Market Intelligence and Strategy (15%)

• Monitor industry trends, competitive landscape, and market opportunities
• Provide feedback to leadership on market positioning, pricing, and service offerings
• Identify strategic partnerships and channels to accelerate growth

Cross-Functional Collaboration and Reporting (10%)

• Partner with Operations, Culinary, and Account Management teams on account transitions and launches
• Maintain accurate records in HubSpot and provide weekly pipeline and forecast reports
• Collaborate with Marketing on lead generation campaigns and brand positioning
• Take on additional responsibilities as needed to support business growth and company priorities

Qualifications

Required Qualifications

• 4-6 years of business development or sales experience, preferably in food service, hospitality, or B2B services
• Proven track record of generating new business and meeting or exceeding sales targets
• Established network of contacts in NYC corporate real estate, facilities, or workplace experience
• Strong presentation, negotiation, and proposal development skills
• Experience selling to enterprise-level or corporate clients
• Excellent communication and relationship-building abilities
• Disciplined approach to pipeline management and CRM hygiene
• A commitment to personal accountability and continuous learning
• Proficiency with Google Workspace or Microsoft Office Suite

Preferred Qualifications

• Experience in enterprise workplace dining, corporate catering, or food service management sales
• Experience with CRM platforms (HubSpot preferred)
• Experience with project management software (Asana preferred)
• Bachelor's degree or equivalent experience

Key Competencies

• Strategic prospecting and pipeline development
• Consultative selling and relationship building
• Presentation and proposal skills
• Market awareness and competitive intelligence
• Cross-functional collaboration

Role Details

Title: Business Development Manager

Location: Hybrid (NYC)

Schedule: Monday through Friday; occasional evenings and weekends for events and client engagement

Reports to: Director of Business

Compensation: $95,000 base + commission

Benefits

• Medical insurance
• Sick leave
• Paid time off that increases with tenure
• 401(k)
• Daily family meal
• Potential for bonuses through our Green Shares employee bonus program
• Eligibility and details subject to company policy

Green Top Farms is an equal opportunity employer and is committed to fostering a diverse and inclusive workplace. We do not discriminate on the basis of race, color, religion, creed, gender, gender identity or expression, sexual orientation, national origin, age, disability, marital status, citizenship status, veteran status, or any other characteristic protected by federal, state, or local law, including the New York State Human Rights Law.

We are committed to providing reasonable accommodations for qualified individuals with disabilities and for religious observances, in accordance with applicable laws.