Senior Manager, Product Marketing

Description

Job Description: Senior Manager, Product Marketing

Purpose

The Senior Manager, Product Marketing sits between strategy and execution, translating high-level product marketing direction into scalable programs, processes, and deliverables. This role leads a small team, owns the product marketing strategy and research function, and drives rigor and consistency across go-to-market, positioning, and enablement efforts.

What We Build/Manage

• Core product positioning, narratives, and competitive differentiation (in partnership with the VP)

• Ongoing product marketing research and market intelligence program

• Standardized go-to-market playbooks, templates, and processes

• Key launch workstreams and enablement deliverables

• Team workflows, priorities, and quality of outputs

Key Responsibilities

Product Marketing Strategy & Positioning

• Translate product marketing strategy into repeatable frameworks, templates, and deliverables

• Refine and evolve positioning, messaging, and differentiation across the portfolio

• Ensure consistency of narratives across launches, sales materials, and enablement assets

Go-to-Market Execution & Operational Excellence

• Own key components of launch planning, including:

• Packaging and bundling inputs

• Sales enablement frameworks

• Standardized launch checklists and timelines

• Develop and refine scalable templates for launches, collateral, and enablement materials

• Identify process gaps and recommend improvements to increase efficiency and impact

Market & Product Marketing Research 

• Lead ongoing market intelligence efforts, including:

• Competitive tracking and battlecards

• Win/loss synthesis and trend analysis

• Customer and prospect interviews

• Market and segment insights to inform positioning and roadmap inputs

• Maintain a centralized repository of product marketing insights

• Partner with Product and Strategy teams to translate insights into actionable recommendations

People Management & Team Leadership

• Manage and develop a small team of product marketers

• Set priorities, review deliverables, and ensure high-quality outputs

• Coach team members on positioning, storytelling, and stakeholder management

• Balance workload and clarify ownership across workstreams

Sales & Cross-Functional Partnership

• Serve as a primary product marketing partner to Sales Enablement and Revenue teams

• Collaborate closely with Product, Engineering, Operations, Finance, Legal, and Communications

• Represent Product Marketing in key cross-functional forums as needed

Lifecycle Support

• Monitor product performance, adoption, and feedback post-launch

• Recommend optimizations to positioning, packaging, or enablement based on data and market feedback

Qualifications

• 6–8 years of experience in B2B product marketing or closely related roles

• 1–3 years of people management experience (or demonstrated leadership of peers/projects)

• Proven experience leading research-driven product marketing initiatives

• Strong analytical skills with experience synthesizing qualitative and quantitative insights

• Excellent written and verbal communication skills

• Demonstrated ability to manage complex, cross-functional initiatives

About Internet Brands:  

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to depend on your skills, qualifications, and experience. We expect compensation for this role to be mid $100Ks. We encourage all interested candidates to apply.

 
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.

 
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.

 
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).

 
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra