Integrator (GM) and Director of Marketing and Sales

Integrator / GM + Director of Marketing & Sales Brand: Sock Religious Reports To: Owner (Visionary) Compensation: $80,000-100,000 + Bonus Opportunity Direct Reports: Finance (Shared) Product (Employee) Operations (Employee) Email & Website (Agency/Contract) Digital Ads (Agency) Role Summary This role serves as both the Integrator (business operator) and head of revenue (Marketing & Sales) for Sock Religious. They are responsible for:

1. Driving overall business performance (revenue, margin, profit)
2. Leading and executing the marketing engine
3. Ensuring all departments are aligned and executing

This is a hands-on leadership role that blends strategy, execution, and accountability. Core Responsibilities 1. Accountable for Revenue & Growth Accountable for top-line revenue across all channels (Online store, 3rd Party Marketplaces, Faire, Fundraisers, In-person Sales) Set and execute strategy for:

• Email & SMS
• Paid ads (Meta, Google)
• Website conversion
• Promotions & campaigns

Manage key metrics:

• Revenue
• Conversion rate
• CAC
• AOV
• LTV

You are not just overseeing marketing. You are responsible for results. 2. Run the Marketing Engine (LMA) Lead and manage:

• Email (agency oversight) & Website
• Digital Ads (agency oversight)

Approve:

• Campaign calendars
• Promotions
• Creative direction (in partnership with Product)

Ensure alignment with:

• Product launches
• Inventory levels
• Brand positioning

3. Business Operator (Integrator Role) Accountable for day-to-day execution of the business Run weekly Level 10 Leadership meetings Maintain Scorecard across all functions Ensure Rocks are on track Drive accountability across all department leaders 4. Financial Accountability Accountable for contribution margin and profitability Partner with Finance on:

• Forecasting
• Budgeting
• Margin analysis

Make decisions based on: -Data-driven insights Ensure marketing spend is efficient and profitable 5. Cross-Functional Leadership Ensure tight coordination between:

• Marketing & Product (launch success)
• Marketing & Operations (inventory readiness)
• Customer Service & Product (feedback loop)

Eliminate silos and confusion Clarify accountability and handoffs 6. Product Launch Execution LMA for Product Team Members Ensure every launch is:

• Strategically planned
• Properly merchandised
• Fully supported by marketing

Hold Product Team accountable for:

• Design Timelines
• Go to market assets

7. Operations & Fulfillment Alignment LMA for SR Head of Operations Ensure:

• Inventory is ready for campaigns
• No stockouts during promotions
• Fulfillment meets expectations

Resolve breakdowns quickly 8. Customer Experience Oversight LMA for Customer Service Hold the team accountable for the full customer journey Ensure:

• Fast response times
• High satisfaction
• Clear escalation paths

Use customer insights to improve:

• Products
• Messaging
• Offers

Key Outcomes (What Success Looks Like) Consistent, predictable revenue growth Improving contribution margins High-performing marketing engine (email + ads + site) Strong campaign execution tied to product launches No major inventory or fulfillment breakdowns Clear accountability across the team Smooth, effective collaboration with 4 Marks Printing Core Competencies Strong operator who can also drive growth Deep understanding of ecommerce marketing Financial fluency (especially margins and CAC) Ability to manage both strategy and execution High accountability mentality Clear communicator and decisive leader GWC (EOS Fit) Gets it: Understands ecommerce + marketing + operations interplay Wants it: Wants to build a lead a team that disrupts the Catholic market. Capacity: Willing to do all the work that needs to be done to get the job done. First 90-Day Priorities Take full accountability of revenue number Audit and improve marketing performance (email, ads, site) Build a clear promo + product launch calendar Establish Scorecard across all departments Identify top 3 constraints to growth and fix them Build strong working rhythm with 4 Marks Printing Create visibility into contribution margin by channel Submit your application at catholicconcepts.com/careers