Digital Analytics Manager

The Opportunity:Avantor is seeking a Digital Analytics Manager who will be responsible for overseeing the development and enhancement of digital analytics tools and platforms, such as Google Analytics 4, ensuring they meet the business's needs and support data-driven decision-making processes.The position leads a global team of Digital Analytics Developers.How you will thrive an create an impactLead web analytics ecosystem for Avantor, ensuring complete and accurate implementation to provide actionable insights.Build an analytics tag, event, integration, and platform roadmap aligning with business objectives.Lead adoption of Google Analytics 4 globally across all Avantor web properties.Draw upon experience, industry best practices, and knowledge of user behavior to identify tracking opportunities that can drive better customer experiences.Supports major web development projects, code releases, and other IT & Digital Marketing initiatives where custom event tagging and/or dashboards are necessary to monitor success.Gathers information from multiple internal and external sources to create bespoke tagging solutions and advise stakeholders on interpretating results.Develop and maintain documentation, training materials, and support resources to ensure users can effectively utilize digital analytics.Collaborate with cross-functional business and marketing managers to provide digital analytics support for web strategies and initiatives.Conduct market research and competitive analysis to identify trends and opportunities in digital analytics, incorporating findings into product strategy and development.Aid in Adobe Target event tagging and Data Layer requirements.Prepare concise reports for executive stakeholders, highlighting key trends and recommendations.Collaborate with cross-functional teams, including engineering, design, and business units, to define product requirements and roadmaps for analytics tools and platforms.Work closely with data scientists and analysts to integrate advanced analytics and machine learning models into products, enhancing their capabilities and value.Propose data governance strategies and implement solutions.Other duties as assigned.What we're looking forBachelor's degree in Marketing, Computer Science, or related discipline.Minimum 8 years experience in digital marketing or a related field.5 years of hands-on experience in Product Management experience with Google Analytics, Google Tag Manager, or other similar digital analytics solutions such as Adobe Analytics.Experience with migration from Universal Analytics to GA4.Google Analytics and Tag Manager certification a plus.Advanced understanding of Google Analytics Tagging is essential.Strong e-marketing channel knowledge.Basic knowledge of HTML, CSS, and JavaScript.Basic SQL experience a plus.Excellent verbal and written communication skills. Able to effectively present concepts and reporting data to business users at the Manager / Director / VP level as well as to external customers.Strong Project Management skills.Ability to work with minimal supervision to meet objectives set by Digital Marketing leadership.Ability to effectively foster business relationships across teams and develop a good view of how the business operates.Ability to immerse oneself into product and stories to generate relevant campaigns.Excellent attention to detail and strong organizational skills to manage multiple work requests and projects.Able to independently prioritize workload.Disclaimer:The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.Why Avantor?Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!Pay Transparency:The expected pre-tax pay for this position is $97,500.00 - $156,975.00Actual pay may differ depending on relevant factors such as prior experience and geographic location.EEO Statement:We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.If you need a reasonable accommodation for any part of the employment process, please contact us by email at View email address on click.appcast.io and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.For more information about equal employment opportunity protections, please view the Know Your Rights poster.Privacy Policy:We will use the personal information that you have submitted to us in order to consider your application for the relevant role.Your privacy is important to us. Please click here for our Privacy Policy which explains the purposes for which we will use your personal information and the ways in which we will handle and retain your information. It also explains the rights you have in relation to your information, and how to contact us with any queries or requests.3rd Party Non-Solicitation Policy:By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.Avantor offers a comprehensive benefits package including medical, dental, and vision coverage, wellness programs, health savings and flexible spending accounts, a 401(k) plan with company match, and an employee stock purchase program. Employees also receive 11 paid holidays, accrue 18 PTO days annually, are eligible for volunteer time off and 6 weeks of 100% paid parental leave (except in states that offer paid family leave). These benefits may not apply to employees covered by a collective bargaining agreement or those subject to other eligibility rules.SummaryLocation: Remote - PennsylvaniaType: Full time