Director of Inside Sales

Director Of Inside Sales

Professional Security Alliance (PSA) is seeking a Director of Inside Sales to lead and develop a high performing inside sales team responsible for delivering consistent, accurate, and responsive support to PSA members and partners. This role owns team execution - not process design. You will drive performance, accountability, and capability across Inside Sales Account Executives and Quote Specialists, ensuring the team operates with speed, precision, and professionalism.

Salary range $90 - $110K annually plus commission based on overall sales performance, with expectations to drive both revenue growth and operational effectiveness of the inside sales function with OTE between $150-175K, no cap.

Core Accountability Own the performance of the inside sales team.

• Deliver consistent, high-quality output
• Build and develop a strong, accountable team
• Execute sales processes with discipline
• Drive productivity and responsiveness across all regions

Essential Functions Team Leadership & Development

• Lead, coach, and develop Inside Sales Account Executives and Quote Specialists
• Establish clear expectations for performance, behavior, and accountability
• Drive hiring, onboarding, and continuous development
• Conduct regular performance reviews, coaching sessions, and pipeline discussions
• Build a culture of ownership, urgency, and professionalism

Execution Excellence

• Ensure consistent execution of sales processes and workflows defined by Sales Operations
• Hold team accountable to defined service levels including:
• Quote turnaround time
• Order accuracy
• Responsiveness to members and partners
• Maintain high standards of output quality and consistency

Sales Performance & Support

• Partner with Regional Sales Directors to improve pipeline conversion and overall sales effectiveness
• Support strategic account execution through coordinated inside/outside sales efforts
• Identify & execute on opportunities within existing workflows to increase sales

Capacity & Workflow Management

• Manage team workload and resource allocation to ensure consistent service levels
• Monitor team productivity and adjust staffing or responsibilities as needed
• Ensure efficient utilization of team resources across all regions

Customer & Partner Experience

• Deliver a consistent, high-quality experience across all interactions
• Manage escalations and complex opportunities effectively
• Reinforce PSA's value through responsiveness and execution

Feedback Loop to Sales Operations

• Provide structured feedback on process effectiveness, system usability, and workflow challenges
• Partner with Sales Operations to continuously improve execution and efficiency

Selective Player-Coach Contribution

• Provide limited direct support on complex or high-impact opportunities when necessary
• Focus on enabling team success rather than individual contribution

Success Metrics

• Team productivity (quotes/orders per rep)
• Quote turnaround time and accuracy
• Responsiveness and service levels
• Conversion rates (in partnership with field sales)
• Team engagement and retention

Experience Requirements

• 7–10+ years in inside sales, sales, or commercial roles
• 3–5+ years leading sales or support teams
• Proven ability to build and manage high-performing teams
• Strong operational discipline and execution focus
• Experience with CRM/ERP systems (NetSuite preferred)
• Industry experience (security, AV, distribution) preferred

Leadership Profile

• Strong coach and team builder
• Holds people accountable without overcomplicating things
• Bias toward action and execution
• High ownership mindset
• Comfortable operating in a fast-paced environment

Personal Characteristics

• High ownership mindset with accountability for results
• Strong bias toward execution discipline and continuous improvement through feedback
• Ability to lead through data and metrics
• Comfortable making decisions in a fast-paced environment
• Ability to balance team development with performance expectations

Travel to select events / meetings several times per year.

Some flexibility is allowed, but employees must generally be available during PSA's core business hours of 8-5PM MT.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description does not state or imply that these are the only duties to be performed by the employee. Employees may be required to perform other job-related duties as requested by management. Management reserves the right to revise or update this job description at any time. This document does not create an employment contract, implied or otherwise, other than an "at-will" employment relationship.

PSA is the world's largest systems integrator consortium made up of the most progressive security and audio-visual systems integrators in North America. Combined, PSA members boasts over 500 branch locations, employ over 13,500 industry professionals and are responsible for over $4.5 billion annually in security, fire, life safety and pro audio-visual installations. PSA's mission is to elevate the industries we serve by providing owners and members exceptional education, networking, services and connections with technology partners. The PSA Network elevates the industries we serve by providing members exceptional education, networking, services, and connections with technology partners. Be the rising tide!