Sr. Engagement & Retention Specialist (myPurina)

Driven by integrity and united by the people-and-pet bond, we find strong purpose in the work we do and an even greater joy in those we get to work alongside. Together, we harness the expertise of our long-standing tradition of excellence to embrace possibility and continuously push to do what's never been done before in pet care. Discover your purpose and fuel your passions when you bring your love of pets to a team that prides itself on the power of togetherness-We are Proudly Connected. Purely Driven. POSITION SUMMARY At Nestlé Purina, we believe pets and people are better together. As a leader in pet nutrition, our focus is bridging physical and digital experiences through agile ways of working, calculated risk-taking, and a data-driven mindset. Our New Business Models team consists of technical pioneers that design, build, and maintain groundbreaking technologies and product innovations that are transforming the lives of pets and their owners. With a digital ecosystem that includes high growth digital products like Petfinder, the number one pet adoption platform helping millions of pets find their forever homes; or the myPurina app that places a wealth of trusted guidance, personalized recommendations, and rewards at your fingertips; or Petivity, Purina's IoT brand that allows pet owners to proactively monitor their pets' health through connected devices; we continue to focus our efforts on forward-thinking and revolutionary technologies. Together, we drive results while creating and transforming the future of petcare. As the Sr. Engagement & Retention Specialist for myPurina, you'll own the end-to-end strategy and execution of engagement and retention for registered users. This role is crucial in moving users beyond registration into sustained, high-value behaviors that drive loyalty, Share of Requirements (SOR), and long-term business impact. Come prepare to be the business owner of the consumer lifecycle, translating engagement goals into product, data, and activation strategies that measurably improve retention and value. Define engagement and retention lifecycle opportunity areas to inform product and personalization roadmaps In partnership with product and personalization, oversee impact of lifecycle interventions on business priorities ( including in-app prompts, messaging journeys, and offers) Serve business owner for all Engagement & Retention activations Translate Engagement & Retention goals into clear product, data, and marketing technology requirements Champion First-Party Data as a Product by architecting value exchanges where users share data for tangible benefits Own continuous analysis of engagement and ROI performance to anticipate churn, reinforce high-value behaviors, and trigger timely interventions Own setup and governance of Engagement & Retention incentives in the reward catalog, ensuring timing, accuracy, and tracking Monitor performance, optimize the incentive mix, and enforce best practices that support sustainable loyalty Define lifecycle testing and experimentation priorities, including business goals, success criteria, and ROI expectations, so partner teams can effectively design and execute against a shared vision Requirements: Bachelor's Degree from an accredited institution. 3+ years of digital product and/or loyalty programs experience Other: 2+ years of experience analyzing digital product data is preferred 2+ years of experience within mobile application strategy is preferred Don't meet all the qualifications listed under "other"? These are preferred, but not required. When you apply for a role with Nestlé Purina, we ensure that individual confidentiality is held to the highest regard. We are intentional about creating an inclusive workplace for everyone. We consider our associates our most valuable assets. Please apply for full consideration. The approximate pay range for this position is $98,000 to $130,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with Company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com) REQUISITION ID: 404117 It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home. The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. This position is not eligible for Visa Sponsorship. . Employment Type: Full Time