Senior Product Manager - Data Collaboration & Measurement

Overview Roku is building the future of advertising measurement and data collaboration and is looking for a product leader to help shape the company’s proprietary data, privacy technologies, and the broader advertising ecosystem. Responsibilities Drive Data Collaboration Strategy & Execution and own the product roadmap for Roku Data Cloud (RDC) Partner with cleanroom technology providers (Snowflake, LiveRamp Clean Room, AWS Clean Rooms, Habu, InfoSum) to design and launch privacy‑safe data collaboration capabilities Define and prioritize advertiser and agency use cases including audience planning, campaign measurement, closed‑loop attribution, and incrementality testing Translate technical data structures and query logic into intuitive product experiences that empower marketers to activate Roku data securely Navigate the advertising identity ecosystem, working with onboarders and direct PII matching to enable precise audience targeting and measurement Expand the 3rd‑party measurement ecosystem, building and maintaining strategic partnerships with vendors such as Nielsen, VideoAmp, iSpot, Northbeam, Kochava, Appsflyer, HAUS, and Measured Own the product strategy for integrating measurement capabilities into Roku’s ad platform (server‑to‑server integrations, pixel‑based tracking, VAST/VMAP) Work cross‑functionally with engineering, data science, sales, and partnerships to prioritize measurement integrations that drive advertiser outcomes Evangelize Roku’s measurement capabilities to agencies, brands, and industry bodies, becoming the trusted voice for proving advertising effectiveness Deliver a closed‑loop measurement system, enabling advertisers to measure campaign performance across planning, delivery, and optimization phases Champion privacy‑enhancing technologies that enable secure multi‑party computation without exposing raw data Collaborate with data engineering and analytics teams to ensure rigorous, defensible measurement methodologies aligned with industry standards Support sales and client‑success teams with technical expertise, helping them articulate Roku’s measurement value proposition Define product requirements, user stories, and acceptance criteria for complex technical features (product excellence) Work closely with engineering teams to balance technical feasibility with business impact Analyze feature performance using data, customer feedback, and market trends to inform iterative improvements Communicate product strategy, roadmap, and progress to executive leadership and cross‑functional stakeholders Qualifications 4+ years of product management experience, with at least 2 years in advertising technology, measurement, or data platforms Strong working knowledge of cleanroom solutions (Snowflake, LiveRamp Clean Room, AWS Clean Rooms) and privacy‑enhancing technologies; hands‑on experience with data structures, query logic, and SQL Deep understanding of measurement methodologies (audience measurement, attribution, incrementality testing, marketing mix modeling) and the vendor landscape Familiarity with measurement integration methods (server‑to‑server, pixel‑based) and ad‑serving standards (VAST, VMAP) Understanding of advertiser and agency use cases for data collaboration including audience planning, campaign measurement, and closed‑loop attribution Knowledge of identity works in advertising, onboarder solutions, PII matching, and privacy‑safe audience addressability Proven ability to work cross‑functionally with engineering, data science, sales, partnerships, and executive stakeholders Strong written and verbal communication skills; ability to explain complex technical concepts to both technical and non‑technical audiences Strategic thinker with strong execution skills, capable of balancing big picture and details to drive execution Nice to have: Experience working directly with advertisers, agencies, or measurement vendors Background in data science, analytics, or data engineering Familiarity with privacy regulations (GDPR, CCPA) and their implications for advertising measurement Experience with marketing mix modeling (MMM), geo‑testing, or other advanced measurement techniques Knowledge of programmatic advertising, DSPs, and ad server technologies Track record of launching products that integrate third‑party APIs or platforms Benefits (California Only) Health insurance Equity awards Life insurance Disability benefits Parental leave Wellness benefits Paid time off Salary (California Only) Estimated annual salary: $125,375—$261,600, varying by experience, qualifications, and location. Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to View email address on click.appcast.io. #J-18808-Ljbffr Segment (Twilio)