Ecommerce Merchandising Manager

About Summit Golf Brands

Summit Golf Brands designs and sources high-end golf apparel and sportswear sold online and at leading country clubs and resorts worldwide. Our brands are carried at over 3,000 accounts across 25+ countries, and our ecommerce business is growing fast.
About the Role

The Ecommerce Merchandising Manager is the product authority on our ecommerce team. This person lives and breathes the product. They know what we bought, why we bought it the way we did, what's trending, what's selling, and what we should be talking about next. They report to the Head of Ecommerce and are the connective tissue between planning, creative, and design, making sure every part of the business is aligned around the right product at the right time.

This is not a support role. You will influence the product strategy for the ecommerce channel, shape how product is presented and communicated on site, support smart buying decisions with data and trend expertise, and make sure the creative team is capturing what the business actually needs. If you get equally excited about a sell-through report and a new product drop, this role was built for you.
What You'll Own

Product Strategy and Merchandising

• Serve as the ecommerce team's product expert across all Summit Golf Brands categories
• Oversee the end-to-end product lifecycle online including digital merchandising, pricing, and promotional cadence
• Determine what product is featured on site, how it is organized, and how it is prioritized across collection pages, category architecture, and key placements
• Build and maintain collections and landing pages that reflect current trends, seasonal narratives, and key commerce moments including launches, new arrivals, and promotions
• Build event-specific collections for key moments including tournament activations, brand partnerships, holiday gifting, and flash sales, ensuring each collection is aligned with the broader marketing calendar and commercially positioned to convert
• Lead the strategy and content direction for landing pages supporting product features, gift guides, and brand storytelling moments, in partnership with the Ecommerce Operations Manager on technical setup and execution
• Lead on product merchandising with a constant emphasis on driving conversion
• Ensure the product presented on site is always the right assortment, sequenced to drive discovery and conversion
• Drive conversion rate and average order value improvement through aggressive product sorting, collection layouts, outfit building, and data-backed product pairing and UPT building initiatives
• Build outfit and complementary product groupings that guide customers naturally from one item to the next, increasing basket size and time on site
• Direct A/B testing strategy on product sequencing, collection structures, and page layouts, partnering with the Ecommerce Operations Manager on technical setup and results tracking to continuously sharpen performance
• Own the product glossary and ensure all on-site listings reflect accurate, complete, and visually consistent product information, setting the standard for how product is described and presented across the catalog
• Own site navigation and taxonomy to ensure a seamless and intuitive customer journey, regularly auditing that product categories, collections, and edits are easy to find and aligned with customer search behavior
• Provide daily content direction for on-site updates as advised by customer service, team members, and leadership, in close coordination with the Ecommerce Operations Manager who handles execution

Buy Influence and Planning Partnership

• Inform and influence future season buy recommendations by bringing sell-through data, trend analysis, and ecommerce demand signals to the planning and buying process
• Compile buy plans for future seasons based on historical selling data and ecommerce growth goals, in close partnership with the planning team
• Partner closely with planning to ensure the business has the inventory depth to support site strategies, promotional moments, and seasonal pushes
• Work with inventory and the warehouse team in Wisconsin to manage ecommerce-specific inventory and ensure the right product is available at the right time
• Identify assortment gaps and surface data-backed recommendations to planning and leadership, supporting smarter buy decisions for the ecommerce channel
• Work with inventory to highlight and elevate key styles across regular seasonal selling, special tournament collections, holiday moments, and brand partnerships
• Own stockout prevention on key styles by identifying inventory risks early and vocalizing them clearly to planning before revenue is lost
• Develop a strong command of reorder timing and inventory flow to ensure high-demand styles are never out of stock at critical selling moments

Creative Direction and Content Influence

• Bridge product, creative, and communications by developing strategic shot lists and prioritizing products for each shoot-guided by purchase data, current trends, and the evolving needs of the eCommerce business
• Brief the creative team on the product stories, key styles, and seasonal themes that should be captured
• Ensure the creative team has the context and direction they need to shoot the right product, in the right way, with the right level of commercial urgency
• Partner closely with the Fashion Production Associate on shoot priorities, product selection, and seasonal shoot briefs to ensure every production moment is commercially driven and aligned with the ecommerce calendar
• Support the marketing team with key style information to inform creative assets across email, paid media, and on-site deliverables
• Collaborate with marketing on email editorial and on-site content to make sure product communication is accurate, compelling, and commercially focused
• Partner with the Copywriter on collection narratives, product descriptions, blog content, and on-site copy, providing clear creative and commercial direction that ensures every word on site reflects the right brand positioning and drives action

SEO and On-Site Search

• Inform the naming, structure, and content strategy for collection pages, product titles, and category architecture with organic search in mind, partnering with the Ecommerce Operations Manager who handles backend SEO execution in Shopify
• Use on-site search data to understand what customers are looking for and where the site experience can be improved
• Bring search insights back into merchandising decisions including how collections are named, structured, and surfaced to customers
• Monitor peak search trends tied to key selling moments including tournament season, holiday gifting, and new arrivals, and recommend optimal timing for featuring collections on site, in close partnership with the Ecommerce Operations Manager on execution

Data, Reporting, and Pivots

• Own weekly, monthly, and quarterly merchandising reporting that clearly identifies winners and slow movers across all categories, ensuring constant optimal stock levels and informing forecasting, inventory planning, and future buys
• When something is not performing, do not just report it. Propose and execute a pivot, whether that is a creative change, a copy update, a placement swap, or a re-merchandising of the collection, to maximize inventory velocity based on real-time performance
• Track and work toward improving core ecommerce metrics including conversion rate and average order value through every merchandising decision
• Use data to lead, not just report. Bring clear, actionable recommendations to every cross-functional conversation
• Stay close to trend data, search behavior, and competitor activity to ensure Summit is always a step ahead

What You Bring

• 3 to 8 years of experience in ecommerce merchandising, product, or a closely related role within apparel, golf, or sports retail
• Shopify proficiency is required, this is a must-have
• Demonstrated ability to move conversion rate and average order value through merchandising strategy, not just aesthetics
• Hands-on experience managing product catalogs and on-site merchandising in a fast-moving environment
• Deep understanding of fashion and product trends with the ability to translate that into commercial decisions
• Strong analytical skills with experience pulling and interpreting your own performance data across weekly, monthly, and quarterly cycles
• AI competency required, including hands-on experience using AI tools to streamline tasks, analyze information, and improve work output
• Experience supporting buy decisions and working cross-functionally with planning or inventory teams
• A bias toward action. When the data tells you something is not working, you come with a solution, not just a slide
• Confidence in briefing and directing creative teams on product priorities and shoot needs
• A sharp eye for visual presentation and brand consistency
• Detail oriented with strong verbal and written communication skills
• A true product mindset. You think like a merchant and communicate like a creative
• Passion for golf or the active lifestyle space is a genuine plus
• Bachelor's degree in fashion merchandising, marketing, business, or a related field preferred