Lifecycle Marketing Manager (Hybrid - Austin, TX - 4 days Onsite)

We’re partnering with a high‑growth, VC‑backed marketplace company that’s modernizing a massive, underserved healthcare supply industry. They’re looking for a Lifecycle Marketing Manager to own conversion across the funnel and build scalable lifecycle systems from the ground up. This is not an email‑only role. It’s a hands‑on, strategic position for someone who thinks deeply about MQL → SQL conversion, nurture strategy, and pipeline progression and knows how to connect marketing activity directly to revenue. What You’ll Do Own lifecycle strategy across the funnel, with a focus on conversion and pipeline impact Build and optimize nurture programs aligned to buyer stages Partner closely with Growth and RevOps on segmentation, automation, and reporting Translate campaign engagement (ABM, partnerships, events) into structured follow‑up Continuously test, iterate, and improve lifecycle performance in a lean environment What We’re Looking For 4–7 years of B2B marketing experience, ideally in lifecycle, demand gen, or email Proven startup experience in a high‑growth, early‑stage environment Strong understanding of funnels, buyer journeys, and lifecycle automation Comfortable owning campaigns end‑to‑end, from strategy through execution Analytical, conversion‑focused, and able to operate with limited process Collaborative mindset and experience working closely with RevOps Nice to Have SMB SaaS experience HubSpot, Salesforce, or similar tools Experience supporting ABM or partner‑led campaigns Why This Role True ownership of lifecycle and conversion—not just execution Direct impact on revenue and pipeline Small, scrappy team with high visibility and autonomy Opportunity to build foundational systems at a critical growth stage If you’re excited by ownership, impact, and building from scratch, this is a standout opportunity! #J-18808-Ljbffr