Marketing Manager II (Remote)

A client with Kforce is seeking a Marketing Manager II to join their team. This role reports to the Staff Lifecycle Marketing Manager. The position is Remote or in Mountain View, San Francisco, Los Angeles, San Diego, CA. Summary: The QuickBooks Ecosystem Lifecycle Marketing Team is looking for an experienced Marketer to help develop best-in-class marketing campaigns that drive adoption and active use of our QuickBooks business. Using customer data, insights, and marketing automation tools, this position will be responsible for creating and executing campaigns that engage, retain and delight our Small Business customers throughout their lifecycle. Job Responsibilities:

• Work closely with product marketing, go-to-market teams, analytics, and finance to critically evaluate and size impact of addressing business problems with segments, audiences and cohorts and the potential impact of various strategies
• Craft and implement advanced lifecycle strategies, across various channels like email, SMS, push notifications, in-product, and landing pages, using segmentation techniques such as cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals
• Apply data-driven insights and predictive models to enhance customer experience and maximize customer retention
• Drive attach, upgrade, retention and trial conversion strategies, including platform adoption, annual pricing discounts, optimization of upgrade and downgrade flows, and enhancement of trial conversion tactics
• Implement gamification best practices to boost product adoption, develop habit loops, and increase engagement across different lifecycle stages
• Build detailed program schedules - from project kick off, campaign development, Q/A, legal review, to deployment and results tracking
• To be considered for this position, candidates must have experience in a similar role, or they must possess significant knowledge, experience, and abilities to successfully perform the responsibilities listed
• Relevant education and/or training will be considered a plus