Staff Product Designer, Design Systems

Staff Product Designer, Design Systems – Overview BetterUp is seeking a Staff Product Designer to own, evolve, and scale our design system across web and mobile platforms. The role sits at the intersection of craft, systems thinking, and AI-powered design, ensuring consistent, accessible, and velocity-focused product experiences. What You’ll Do Own the end-to-end strategy, architecture, and evolution of BetterUp’s design system to scale across web and mobile product surfaces Define and drive AI-powered workflows for design system implementation—including AI-assisted component generation, code translation, and automated quality checks Establish and maintain a comprehensive component library with clear documentation, usage guidelines, and contribution standards that enable product teams to move faster Partner closely with Engineering, Product, and Brand to ensure the design system reflects both technical feasibility and brand integrity Lead the evaluation and integration of cutting-edge AI design tools (e.g., Figma AI, generative design plugins, code-to-design bridges) into the design system workflow Build governance frameworks and best practices for responsible, consistent use of AI in design processes across the organization Mentor and coach designers across the organization on design systems thinking, AI-augmented workflows, and craft excellence Anticipate industry shifts in design tooling and AI capabilities, positioning BetterUp to adopt them ahead of competitors Drive measurable improvements in design-to-development handoff speed, component reuse rates, and cross-platform consistency Serve as a trusted advisor to Design and Product leadership on design system strategy, AI capabilities, and long-term technical direction What You’ll Bring Extraordinary visual design taste with rigorous, opinionated eye for typography, color, spacing, and detail 7+ years of product design experience, including at least 3 years focused on design systems at scale Deep expertise in building and scaling design systems across web and mobile platforms (token architectures, component APIs, documentation frameworks) Demonstrated experience integrating AI tools into design and development workflows (e.g., AI-assisted prototyping, generative design, automated component generation) Expert-level proficiency with Figma (including Variables, Auto Layout, and component architecture) and evaluating emerging AI-powered design tools Strong understanding of front-end technologies (HTML, CSS, React or similar frameworks) and how design systems bridge design and engineering Track record of leading cross-functional initiatives that span multiple teams and disciplines Exceptional communication skills with the ability to influence VP-level leaders and gain buy-in for strategic design system investments Portfolio demonstrating systems-level thinking, craft excellence, and impact at scale You’ll Thrive Here If You Have experience building AI-native design system tooling or contributing to open-source design systems Have a background in accessibility standards (WCAG) and inclusive design practices baked into system-level components Excel with design-to-code automation tools and workflows Have familiarity with coaching, HR tech, or enterprise SaaS product domains Possess external thought leadership through speaking, writing, or open-source contributions in the design systems space Benefits Access to BetterUp coaching – one for you and one for a friend or family member A competitive compensation plan with opportunities for advancement Medical, dental, and vision insurance Flexible paid time off Per year: All federal/statutory holidays observed 4 BetterUp Inner Workdays 5 Volunteer Days Learning and Development stipend Company-wide Summer & Winter breaks Year-round charitable contribution of your choice on behalf of BetterUp 401(k) self-contribution Salary Range New York City and San Francisco: $220,000 – $276,000 Austin and Arlington: $198,000 – $248,000 Equal Employment Opportunity BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. #J-18808-Ljbffr Motive Software