AVP, PI Marketing

Support the marketing strategy for a business area, aligning brand, distribution, and digital efforts with business goals and the five-year roadmap; partner with internal teams (i.e., product, underwriting, analytics, sales, etc.) to shape go-to-market plans and monitor competitive and consumer trends to continuously evolve positioning. Lead integrated brand and campaign initiatives that strengthen Travelers' brand equity and drive customer acquisition and retention, overseeing creative strategy, messaging frameworks, and campaign execution across paid, earned, and owned channels in partnership with internal and external agency partners. Oversee the design and execution of marketing programs that equip independent agents with the tools, resources, and communications needed to grow premium, working closely with sales leadership to align field marketing activity with agency development and retention goals. Partner with the Enterprise Marketing team to drive digital strategy across search, email, social, display, and channel partnerships, leveraging data, analytics, and AI/emerging martech to optimize performance, improve conversion, and advance personalization. Establish and monitor marketing objectives and key results (OKRs) and key performance indicators (KPIs) that reflect alignment to business and enterprise brand goals, using data-driven insights and agile test-and-learn methods to continuously improve marketing effectiveness and return on investment. Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability while managing budgets and agency relationships to maximize marketing investments. Requirements MBA or advanced degree in a relevant field. Proven ability to lead and develop high-performing teams and manage cross-functional stakeholder relationships. Strong analytical skills with demonstrated ability to leverage data to drive decisions and measure performance. Experience in P&C insurance, financial services, or a related regulated industry, including familiarity with independent agent distribution models and agency marketing programs. Experience with direct-to-consumer digital marketing, including performance media and aggregator channels. Knowledge of AI-driven marketing tools and emerging martech capabilities. 7 years of industry experience. Demonstrated experience developing and executing integrated marketing strategies across brand, distribution, and digital channels. #J-18808-Ljbffr Jobtailor