Material Handling Go-To-Market Specialist

Job Description

Job Description

A day in the life — Cranbury, NJ

You start your morning collaborating with sales on this quarter’s forklift attachments campaign. By mid-day, you’ve turned market research into a positioning brief and scheduled an A/B email test in our CRM. After lunch, you publish refreshed web content, queue social posts, and review dashboards to fine-tune spend and messaging. Before you sign off, you update collateral to maintain brand consistency and move a cross-functional project forward.

What you’ll own

• Build and execute marketing strategies for material handling products and services.
• Research trends, customer needs, and competitors to guide go-to-market plans.
• Create compelling multi-channel content, including social media.
• Independently run email campaigns; manage CRM, e‑mail marketing, and website/content updates.
• Partner closely with sales to align marketing with pipeline and revenue goals.
• Analyze performance metrics; iterate to optimize results.
• Provide sales support and contribute to project management efforts.
• Maintain up-to-date marketing materials and ensure brand/message consistency.

What you bring

• Bachelor’s degree in Marketing, Business, or related field.
• 2–5 years of marketing experience, ideally in material handling or industrial markets.
• Solid grasp of digital marketing tactics and tools.
• Outstanding written and verbal communication.
• Hands-on experience with CRM data, campaign attribution, dashboards, e‑mail automation, web‑content systems, and conversion/engagement reporting.
• Proficiency with graphic design software and marketing automation tools is a plus.
• Comfort working both independently and collaboratively in a fast-paced setting.
• Ability to write and edit customer-facing materials while protecting brand voice.
• Strong analytical mindset and attention to detail.
• Skill in juggling multiple projects and partnering across sales, service, parts, operations, and executive stakeholders.

Tools & proficiencies

• Adobe Creative
• campaign execution
• Canva
• CRM data
• dashboards
• e-mail automation
• maintain brand consistency
• multiple projects
• power point
• salesforce
• web-content
• write and edit customer-facing material

Workstyle

This role is on-site in Cranbury, NJ. Schedule: Monday–Friday, 8:00 a.m.–5:00 p.m.

Equal Opportunity

Raymond of New Jersey, LLC is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, are based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.