Marketing Coordinator
Parker Management
Marketing CoordinatorThe Marketing Coordinator implements marketing content and maintains accurate information across digital customer touchpoints. This position coordinates new store setup across marketing and ordering platforms, manages menus, SEO/local listings, and supports the marketing team's promotions, partnerships, and events. Responsibilities include executing content management plans across marketing channels and digital media platforms, supporting the Marketing Specialist in content management strategy, implementing the promotional calendar, and ensuring correct advertising placement from internal and external stakeholders. The role also involves assisting marketing team members in the creation and deployment of assets, pulling member communications reporting to support communications strategy and deliverability efforts, managing and verifying all store listings across search channels, the website, ordering interfaces, and the app, leading search engine optimization (SEO) and local listings to improve search engine results page (SERP) rankings, coordinating and executing new store setup, including digital signage and in-store audio in collaboration with IT, onboarding new stores to marketing and ordering platforms, testing and troubleshooting, setting up new stores for first-party mobile ordering and third-party delivery through Olo, DoorDash, and Uber Eats, updating kiosk and mobile ordering menu management, supporting new menu item rollouts and promotions by updating kiosk and mobile ordering menus and assets, coordinating technical support of ordering and delivery platform issues, tracking and maintaining gift card and PumpPal card inventory, supporting the Marketing Specialist in coordinating the Georgia Southern partnership, promotional events, sports sponsorship opportunities, and activations, and assisting with charitable giving events, including the annual Fueling the Community Golf Tournament, under the Marketing Specialist's coordination.Knowledge, skills, and abilities include good communication and interpersonal skills, critical thinking and problem-solving skills, strong organizational and project coordination skills, ability to manage multiple deadlines and priorities, earning the trust of others through open, honest communication, demonstrating flexible and efficient time management and ability to work independently, customarily exercising discretion and independent judgment, and being self-motivated with a ready-to-learn attitude.Education and requirements include proficiency with Microsoft Office, particularly Excel, and a preferred Bachelor's degree in Marketing, Communications, Business, or related field. Canva, Illustrator, Photoshop skills, WordPress or website design skills, experience with marketing technology platforms, and experience with restaurant, retail, or multi-location businesses are also preferred. Physical requirements include prolonged periods of sitting/standing at a desk and working on a computer, and the ability to lift up to 15 pounds at times.
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