Senior Data & AI Engineer

Job Description

We are seeking a hands-on Senior Data & AI Full Stack Engineer with marketing technology experience to deliver an outcome-based program across lead scoring and CRM prioritization, Marketo and GenStudio integration, Google PLA enablement, affiliate attribution signal pipelines, facets development, UAT readiness, and final documentation. This role will own end-to-end delivery from business requirements and solution design through build, integration, testing, deployment, stakeholder adoption, and operational handoff.

What You will do:

Own lead scoring and CRM prioritization delivery. Define scoring attributes, develop scoring logic, operationalize the model, and integrate outputs into CRM workflows to support automated prioritization, routing, pilot validation, and stakeholder adoption.

Enable AI-assisted campaign workflows. Configure and validate the Marketo and GenStudio integration, including API credentials, LaunchPoint services, REST and identity URLs, Adobe Exchange deployment, campaign data integration, marketer workflow readiness, UAT planning, defect triage, and stakeholder sign-off.

Deliver Google PLA enablement. Design and implement Google PLA campaign capability, establish measurement baselines, define performance KPIs, support feed and campaign readiness concepts, and prepare the capability for operational scaling.

Build affiliate attribution signal pipelines. Develop pipelines for membership and organizational gross GMV signals, validate existing attribution logic, reconcile business data, support production deployment, and complete post-production validation.

Complete facets development and documentation. Implement required metadata structures for analytics and attribution reporting, create technical documentation, configuration guides, and operational runbooks, and ensure a clean handoff for maintainability and future enhancements.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

Skills and Requirements

• API and system integration experience (REST, authentication flows). This is for the AI portion of the JD.

• Marketing technology experience with end-to-end delivery (design, build, deployment, adoption)

• Hands-on lead scoring model development and CRM workflow integration

• Data engineering fundamentals (SQL, ETL pipelines, data validation, attribution pipelines)

Tech Stack:

• SQL (advanced)

• Data pipelines / ETL

• Relational databases

• REST APIs and integrations

• CRM systems (Salesforce or similar)

• Marketo (or other similar email marketing tool) Marketing attribution models (multi-touch, GMV-based)

Google Shopping / PLA campaign experience

AI-driven campaign workflows and automation

Adobe GenStudio or similar tools

Python for automation and validation