Media Planner

Company description

On the day Fallon opened its doors without a single client, it did so under the headline, "A new advertising agency for companies that would rather outsmart the competition than outspend them."

More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.

Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples' lives and to culture. They help build ideas in the world, and they leave something behind.


Overview

The Fallon Media Planner is a key player in the development and execution of media plans for a diverse portfolio of clients. The position places equal emphasis on creative solutions to media challenges and planning/executional rigor. As a full-service agency, we prioritize diverse, unique experience, and above all creativity.


Responsibilities

RESPONSIBILITIES

• Develop and execute creative media solutions based on client needs
• Steward execution of plans, goals, and budgets
• Consult industry research and resources to develop rich audience insights to inform plan recommendations
• Build audience recommendations using syndicated tools, such as MRI Simmons
• Evaluate vendor proposals/working with internal buying teams to facilitate media buys
• Stay current on industry trends and content
• Conduct/present pre- and post-buy media analyses
• Communicate/meet with clients to facilitate development and execution of plans
• Manage the trafficking of assets
• Mentor and develop junior team members, and supporting supervisor with day-to-day tasks

Qualifications

QUALIFICATIONS

• This position requires 2 years of prior media planning experience (Assistant Media Planner or Media Planner level)
• Proficiency in Word/Excel/PowerPoint/Keynote
• Strong written and verbal communication skills
• Proficiency in media-related planning tools (e.g., Comscore, Nielsen, Vivvix, Pathmatics, etc.)
• Proficiency in digital media buying software (e.g., Mediaocean/Prisma), analytics (Google Analytics), and trafficking (Google Campaign Manager)In-platform experience within Google Campaign Manager 360, Meta and Twitter required
• In-platform experience on Snap, TikTok, and Google Ads is a plus

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $60,800.00 - USD $84,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.