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Marketing Specialist

Friedman Williams

Support attorneys and practice groups in driving business growth through strategic marketing, relationship management, and business development initiatives. Partner with attorneys and cross-functional teams to identify growth opportunities, strengthen client and referral relationships, and execute marketing strategies that increase visibility and engagement. Responsibilities Thought Leadership and External Engagement Support individual attorney visibility strategies across LinkedIn, Instagram, and other professional platforms. Coordinate speaking engagements, industry panels, conferences, publications, association involvement, and podcast-related initiatives in coordination with Business Development & Marketing Department. Partner with Business Development & Marketing to support content development, promotion, and distribution. Maintain meticulous records and track visibility efforts and related outcomes, including engagement metrics and downstream opportunities. Marketing Coordination Serve as a liaison between attorneys and Business Development & Marketing on practice-specific initiatives. Ensure alignment between practice objectives and broader firm initiatives, campaigns, and marketing-supported growth efforts. Update attorney biographies, experience lists, and related profile materials on a timely basis. Help maintain the firm’s CRM database (currently InterAction), ensuring accuracy of client, prospect, referral source, and contact information. Manage complex calendars and coordinate internal and external meetings, client appointments, and travel. Monitor emails and help triage or follow up on client communications, outreach items, and administrative requests as needed. Support attorneys in developing and executing practice growth initiatives, including maintaining task lists, deadline tracking and partner, client and initiative follow-up. Identify and evaluate prospective client, referral source, and market opportunities. Conduct research and analysis on clients, industries, and market activity to inform strategy and planning. Qualifications Bachelor's Degree 5+ years of experience in a law firm or professional services. Experience supporting partners, senior attorneys, or executive leadership in a fast-paced environment. Strong project management and digital marketing skills. #J-18808-Ljbffr

Vacancy posted 18 hours ago
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