Business Development Coordinator

Marketing & Business Development CoordinatorOrthopedic Associates of Hartford, a trusted multi-specialty orthopedic surgical practice serving our community for more than 50 years, is seeking an experienced and motivated Marketing & Business Development Coordinator to join our growing team. This dynamic role is ideal for a relationship-driven professional who is passionate about building strategic partnerships, expanding community engagement, and driving practice growth.As a key ambassador for the organization, you will cultivate and strengthen relationships with referring physicians, employers, community organizations, and other healthcare partners while developing marketing initiatives that increase awareness of our services. Through strategic outreach, networking, and community engagement, you will play an integral role in growing referral networks, enhancing our brand presence, and supporting the continued success of the practice.The ideal candidate is a self-starter who thrives both independently and collaboratively. You possess exceptional interpersonal and communication skills, a talent for relationship building, and experience planning and executing marketing initiatives, networking opportunities, and community events. Strong critical thinking, problem-solving abilities, and a passion for delivering outstanding service are essential to succeeding in this role.Qualified candidates should submit a resume and a cover letter outlining their relevant experience, interest in the position, and salary requirements. Applications submitted without a cover letter and salary requirements may not be considered.The Marketing & Business Development Coordinator is an independently working, outwardly facing role responsible for strengthening market presence, driving strategic growth, and coordinating key operational and marketing initiatives across the organization. This position blends marketing strategy, business development and direct coordination of physician outreach, serving as a critical connector between internal leadership, clinical teams, external partners, and the community.Working under the Director of Operations and in collaboration with senior leadership, this position combines strategic coordination with hands-on execution across marketing campaigns, physician relationships, development of ancillary services and referrals, and community engagement activities.This role requires a proactive, highly organized independent professional who thrives in a fast-paced, hands-on environment and brings structure, accountability, and momentum to strategic initiatives.Key ResponsibilitiesPhysician Outreach & Referral DevelopmentDevelop and maintain strong relationships with referring providers and physician officesCultivate referral growth initiatives and physician onboardingIdentify opportunities to better penetrate existing market presenceConduct regular outreach visits and maintain detailed activity trackingMarketing Strategy & Campaign CoordinationServe as primary liaison with external marketing consultant. Coordinate marketing campaigns, office launches, and promotional initiativesEnsure alignment between marketing activities and organizational goals. Support development of marketing materials, digital content, and brand messagingPractice Growth & Business DevelopmentIdentify and evaluate new direct to employer relationshipsSupport marketing strategy development, marketing data analysis, and implementation planningMonitor competitive landscape and emerging trends in orthopedic and musculoskeletal care. Work directly with new Physicians to introduce communitywideRepresent the organization professionally in meetings with vendors, consultants, and external partnersSupport referral development and relationship-building efforts with physicians, employers, and community stakeholdersEvents & Community EngagementPlan and manage outreach events, educational programs, and community initiativesRepresent the organization at networking events, employer engagements, and local activitiesCoordinate, schedule and set up Physician led educational workshopsPromote OAH & OAH Physicians in the community and at eventsStrengthen partnerships with outside referral sources (PCP's, therapists, athletic trainers) schools, employers, and community organizationsContent, Communications & Reputation ManagementCoordinate and manage physician and organizational social media presence and contentMaintain accurate provider information and support testimonials and storytelling as well as providing regular communications with potential referral sources.Monitor online reputation and assist with review responsesTrack marketing performance, referral trends, and outreach activityIdentify opportunities to enhance visibility, patient access, and brand presenceRequirementsQualificationsBachelor's degree in Healthcare Administration, Business, Marketing, Communications, or related field3–5 years of marketing or business development experience in healthcare operations3-5 years marketing experience working with physicians or healthcare providersStrong analytical skills with ability to interpret data and translate insights into strategyExcellent communication, relationship-building, and organizational skillsDemonstrated success managing complex projects with multiple stakeholdersAbility to manage multiple priorities in a fast-paced environmentPreferredExperience in Greater Hartford markets, orthopedics, multispecialty practices, ASCs, or independent healthcare groupsFamiliarity with EMR systems, referral management platforms, and healthcare analytics toolsKnowledge of healthcare regulations, payer dynamics, and ASC operationsKey CompetenciesStrong organizational and project coordination skillsProfessional communication and relationship management abilitiesInitiative and problem-solving with appropriate escalationAbility to work collaboratively with leadership, physicians, and cross-functional teamsStrong follow-through and attention to detailAbility to manage multiple deadlines effectivelyComfortable working in a lean, fast-moving environment with direct involvement in operations and marketingWork EnvironmentHybrid role with regular travel throughout Greater Hartford and surrounding areasFrequent on-site presence at physician offices, clinics, and eventsOccasional evening or weekend community and networking eventsSuccess MetricsGrowth in referral relationships and regional market presenceIncreased physician engagement in marketing and outreach initiativesSuccessful execution of campaigns, events, and office launchesImproved visibility, patient access, and patient volume across target markets