Demand Generation Manager

Base pay range
$105,000.00/yr - $115,000.00/yr

About Shoplift

Ecommerce brands are under constant pressure to grow revenue while advertising costs climb and competition intensifies. Yet most merchants are flying blind—making decisions about product pages, merchandising, pricing, and offers without ever testing what actually drives conversions. The difference between guessing and knowing can be 15-30% in revenue, but A/B testing has historically been too expensive, too complex, or too slow for most brands.

Shoplift changes that. We’re the fastest, easiest A/B testing platform built specifically for Shopify merchants. We help brands discover what actually converts—should luxury skincare shoppers see lifestyle photos or close-up texture shots? Does a supplement brand’s product page convert better with per-serving or per-bottle pricing? These decisions matter, and we make it simple to find the answers through visual editors, AI-powered recommendations, and expert guidance.

We’re scaling rapidly with 2,000+ brands trusting us to optimize their stores, from fast-growing DTC brands to Shopify Plus merchants. What sets us apart isn’t just our product—it’s our world-class partnerships team (deeply embedded with the Shopify ecosystem) and our customer success organization that ensures brands actually get value from testing, not just another tool they install and forget.

As we accelerate growth, we’re expanding our already-strong revenue organization. You’ll have direct impact on our trajectory, real ownership over your area, and the chance to refine how we execute at scale. This isn’t about reinventing strategy—it’s about excellent execution with a team that’s proven it knows how to win.

We’re a team of builders who value speed, directness, and getting shit done. We move fast, iterate constantly, and aren’t afraid to change course when something isn’t working. If you thrive in high-autonomy environments where your work directly moves revenue, you’ll love it here.

The Role

As Demand Generation Manager at Shoplift, you’ll be the engine that keeps our sales and self‑serve funnels full. You’re equal parts strategist and executor—building campaigns that convert at the bottom of the funnel while nurturing prospects through the middle. This is a high‑impact IC role where your work directly translates to pipeline created and revenue influenced.

Youll own the full demand gen function:

from designing inbound‑led outbound sequences that reach prospects at exactly the right moment, to building nurture campaigns that convert trial users into paying customers, to providing strategic direction for our paid acquisition channels. You’re not managing a team yet—you’re building the machine.

Why this role matters:

We have product‑market fit and strong word‑of‑mouth, but we’re leaving growth on the table. Qualified prospects aren’t being nurtured effectively. AEs need more high‑quality pipeline to hit aggressive targets. Self‑serve users need better onboarding to convert. You’ll fix all of that, and you’ll have the autonomy and budget to do it right.

What You’ll Do

Drive Bottom‑of‑Funnel Conversion

(~65% of time)

Design and execute inbound‑led outbound campaigns—reaching prospects who’ve shown intent (visited pricing page, downloaded resources, engaged with content) at precisely the right moment

Build and optimize Apollo sequences, LinkedIn outreach, and multi‑touch campaigns that book qualified demos for AEs

Partner with BDR and AEs to refine messaging, test new approaches, and improve conversion rates across the prospecting motion

Create landing pages, email sequences, and assets that move prospects from “interested” to “booked demo”

Run conversion experiments on self‑serve onboarding flows to increase trial‑to‑paid conversion

Analyze funnel drop‑off points and implement targeted interventions to recover lost opportunities

Collaborate cross‑functionally with Sales to understand what messaging resonates and what objections come up most

Build Middle‑of‑Funnel Nurture

(~35% of time)

Develop lifecycle email campaigns for leads not ready to buy now (re‑engagement, education, case studies)

Create segmented nurture tracks based on firmographics, behavior, and engagement signals

Design retargeting campaigns and content strategies to keep prospects engaged

Collaborate with partnerships and customer success teams to surface customer stories and social proof

Build out HubSpot workflows and automation to scale personalized outreach based on behavioral triggers

Optimize Paid Acquisition

(Ongoing responsibility)

Analyze performance of paid ads (Google, LinkedIn, Meta) currently managed by external agency

Provide strategic direction and creative briefs to agency partners

Collaborate as a stakeholder on content and SEO strategy with other marketing functions

Test new channels and tactics based on data (Reddit, podcasts, niche ecommerce communities)

What success looks like:

Month 1‑3:

You’re auditing the current funnel, identifying quick wins, and launching your first campaigns

Month 4‑6:

You’re consistently generating qualified pipeline for AEs and improving self‑serve conversion rates

Month 6‑12:

You’re providing strategic direction to paid acquisition, scaling what works, and becoming the go‑to expert on ecommerce demand gen

Youre a Great Fit If…

Must‑haves:

3‑5 years in B2B demand gen, growth marketing, or performance marketing roles

(ideally SaaS or ecommerce)

Hands‑on execution skills

— you’ve personally built email campaigns, landing pages, outbound sequences, and conversion funnels (not just managed people who do it)

Data‑driven mindset

— you can analyze funnel metrics, run A/B tests, and make decisions based on what’s working, not what sounds good

Tool proficiency

— HubSpot Marketing automation, outbound tools (Apollo/Outreach/Salesloft), analytics platforms (GA4, attribution tools)

Copywriting chops

— you can write compelling email subject lines, ad copy, and landing page headlines that convert

Nice‑to‑haves:

Experience marketing to ecommerce brands or Shopify merchants

PLG (product‑led growth) experience with freemium/trial conversion optimization

Background managing paid acquisition agencies or running ads directly

Familiarity with partner/channel marketing

You’ll struggle here if:

You’re a “big strategy, no execution” person (we need builders, not just thinkers)

You need a large team or big budget to be effective (you’ll start lean and scrappy)

You’re uncomfortable with ambiguity or need a lot of structure

You expect a perfectly instrumented marketing stack (you’ll help build it)

What Makes This Different

1. You’ll Build, Not Maintain

This isn’t a “keep the machine running” role. You’re building the demand gen function. High ownership, high impact.

2. Direct Revenue Impact

Your campaigns directly feed AE pipeline and self‑serve conversions. You’ll see your work turn into revenue in days/weeks, not quarters.

3. Cross‑Functional Collaboration

You’ll work closely with Sales (BDR and AEs on prospecting and messaging), Partnerships (leveraging co‑marketing), and Product (optimizing onboarding). This isn’t a siloed marketing role—you’re deeply embedded with the revenue team.

4. Growth Opportunities

As we scale, this role could grow into leadership positions. If you prove you can generate efficient pipeline and build systems that work, you’ll have opportunities to expand your scope and potentially lead a team.

5. Ecommerce Expertise

You’ll become an expert in marketing to ecommerce brands—a highly valuable and transferable skill set as the industry continues to grow.

Tools You’ll Use

HubSpot Marketing & Sales (Enterprise)

— Email automation, workflows, landing pages, lead scoring

Apollo

— Outbound prospecting, data enrichment, sequences

Webflow

— Landing page creation and optimization

Google Analytics 4 & Search Console

— Traffic analysis, conversion tracking, attribution

Paid ads platforms (via agency) — Strategic oversight of Google Ads, LinkedIn, Meta

Equity:

Meaningful equity in a fast‑growing startup

Comprehensive medical, dental, and vision coverage

Generous PTO including paid parental leave

Interview Process

Intro call with VP of Revenue (30 min)

Intro call with Head of Operations (30 min)

Case study presentation: “Here’s our funnel—what would you do in your first 90 days?” (60 min)

Deep dive with Head of Revenue + team member on campaign execution (45 min)

Final conversation with CEO (30 min)

Timeline:

2‑3 weeks from application to offer

Seniority level

Associate

Employment type

Full‑time

Job function

Marketing

Industries

Software Development

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