Ecommerce & Digital Marketing Lead (multiple positions)

Company Overview We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next. Employer General Mills, Inc. Job Title Ecommerce & Digital Marketing Lead (multiple positions) Job Requisition #10129310 | 20330.468.5 Job Location 11330 Olive Blvd, Suite 300, St. Louis, MO 63141 Job Type Full Time Travel Yes - Domestic (U.S.) travel required 25% of the time. Telecommute Yes - Partial telecommuting permitted; role requires onsite work multiple days per week. Job Duties Develop and execute a comprehensive digital and eCommerce marketing strategy across all brands. Drive online sales growth across key retail platforms including Amazon, Chewy, Walmart, Target, Petco, and PetSmart. Lead digital consumer marketing initiatives, including on-site advertising and social media activation. Own and enhance digital product information management and asset management, leveraging platforms such as Salsify and Syndigo to optimize the digital shelf experience. Lead the creation, optimization, and distribution of digital content that meets the gold standard of accuracy, completeness, consistency, and effectiveness. Establish KPIs and performance dashboards to track eCommerce results, identify growth opportunities, and monitor industry trends. Collaborate closely with cross-functional and global teams to ensure alignment and execution across channels. Background checks and drug testing are required. Requirements Employer will accept a master’s degree in marketing, finance, business analytics or related field and 4 years of experience in digital shelf management and retail media-marketing in the pet food industry. Experience must also include 4 years of hands‑on experience in each of the following: Experience managing general account health and advertising campaigns on major pet industry eCommerce platforms including Amazon.com (1P&3P), Walmart.com, Chewy.com, Target.com, Petco.com, and PetSmart.com with a mid-to-large assortment (500+ SKUs) Experience managing a mid-to-large assortment (500+ SKUs) on major PIM platforms – Salsify, Syndigo, and 1 WorldSync. Experience creating and successfully launching digital content (product detail pages, advertising creatives) on major eCommerce platforms. Experience managing P&L of a mid-to-large assortment (500+ SKUs) from a multi‑brand product portfolio in an eCommerce environment. Experience establishing and tracking KPIs to evaluate performances and measure success. Experience managing and leading teams.

ELIGIBILITY

Applicants must meet a minimum 18-year age qualification.

EQUAL OPPORTUNITY EMPLOYER (EOE)

General Mills is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, marital or familial status, status regarding public assistance, or membership or activity in a local human rights commission.

REASONABLE ACCOMODATION REQUEST

If you need to request an accommodation during the application or hiring process, please fill out our online accommodation request form by following this link: Accommodation Request. #J-18808-Ljbffr General Mills