Senior Manager Marketing & Communications

Job Description

Job Description

Location: St. Louis, MO | Hybrid (4 days/week in office) | Relocation considered | Travel: 15-20% | Full-time, Salaried Exempt

The Genome Partnership is a not-for-profit organization dedicated to advancing genomics through scientific collaboration, community building and exceptional meetings. We host the AGBT Meeting Series, which brings together leading researchers, innovators, industry scientists and emerging leaders from around the world to exchange ideas, share discoveries and advance the field. We are a small, mission-driven organization with an entrepreneurial culture. Our team works closely across functions, moves quickly and values people who are curious, collaborative, resourceful and willing to contribute beyond the boundaries of a traditional job description.

The Opportunity

The Senior Manager, Marketing & Communications will lead integrated marketing and communications for The Genome Partnership and the AGBT Meeting Series, helping grow our audiences, strengthen our brands and deepen engagement with the global genomics community. We are looking for a strategic, data-driven marketer who also likes to make things happen . This is a hands-on digital marketing and leadership role responsible for audience growth combining digital marketing expertise with excellent writing, analytical ability and creative judgment. The role will own marketing strategy and campaign execution across AGBT's General Meeting, Precision Health and Agriculture meetings, using email, paid social, web, media partnerships and other channels to reach highly targeted scientific and industry audiences as well as organizational communications, website content and management, brand stewardship and media relations. The role will help build in-house content capabilities. The right person will be comfortable developing an annual marketing strategy, building a sophisticated, segmented campaign in HubSpot, analyzing conversion performance, shaping a message, improving an email or landing page, and directing the development of compelling visual and video content.

Responsibilities

Digital Marketing & Audience Growth

• Develop and lead integrated marketing strategies by building annual and meeting-specific campaigns designed to grow registration, attendance, engagement and awareness.
• Lead high-volume email and e-newsletter marketing, including audience segmentation, list strategy, testing, automation and performance optimization.
• Serve as a primary owner of HubSpot, using the platform to manage campaigns, segmentation, email marketing, landing pages, workflows, audience data and reporting.
• Lead organic, paid and partner marketing, including sponsored email campaigns, media partnerships and other targeted audience-development channels.
• Own the day-to-day management of The Genome Partnership and AGBT websites, including content strategy, updates, landing pages, user experience and conversion optimization.

Brand Content

• Steward the brands, lead messaging and communications planning for organizational and meeting priorities ensuring clear, consistent and compelling positioning across channels.
• Partner with scientific colleagues to translate complex topics into accurate, accessible and engaging content.
• Tell the story of The Genome Partnership’s mission and impact by highlighting the people, ideas, discoveries, and conversations that make the AGBT community distinctive.

Media Relations

• Lead day-to-day media relations by developing and distributing press releases and organizational announcements, including recognition of programs such as AGBT Next Gen Leadership.
• Build and maintain relationships with relevant science, genomics, biotechnology and industry media by engaging journalists, media representatives and relevant editors around AGBT meetings.
• Work with scientific colleagues to identify newsworthy topics, speakers, researchers and developments.

Content & Creative

• Lead an in-house content and creative capability of video, photography, graphic design and visual storytelling.
• Develop a marketing member and oversee the creation and capture of high-quality content before, during and after AGBT meetings.
• Develop strong creative briefs and provide clear direction and feedback across video, photography, design and other content.
• Maintain strong content and asset libraries that support consistent, efficient storytelling.
• Balance internal production with strategic use of freelancers, agencies and specialty partners when additional expertise or capacity is needed.

Partnerships & Engagement

• Partner with Business Development & Partnerships on sponsor, partner and prospect strategy, communications and campaigns.
• Develop strong relationships with sponsors, media partners and other organizations across the communities AGBT serves and identify opportunities where marketing, audience development and partnerships can work together to grow participation and reach consistent with the AGBT brand.

Marketing & Performance

• Own marketing campaign calendars, priorities and execution across multiple meetings and organizational initiatives & build scalable marketing processes, templates and tools that allow a small team to work efficiently.
• Establish marketing KPIs and provide regular reporting on audience growth, campaign performance, conversion and channel effectiveness.
• Maintain strong audience data, segmentation and marketing practices within HubSpot.
• Lead external agencies, freelancers and specialty partners supporting marketing, communications, creative, media and paid campaigns.

Qualifications

Education & Experience

• Bachelor’s degree in marketing, communications, business administration, public relations, or related field; equivalent education and experience may be considered.
• 5+ years of progressive experience in digital marketing, communications, audience development, brand management, or a related field.
• Demonstrated success developing and executing integrated marketing campaigns that drive measurable audience growth, engagement, registrations, and conversion.
• Experience working in a nonprofit, association, scientific, healthcare, biotechnology, life sciences, or other complex B2B environment.

Marketing & Communications

• Strong expertise in digital marketing strategy and execution, including email marketing, content marketing, social media, audience segmentation, and lead generation.
• Advanced proficiency with HubSpot, campaign management, email marketing, automation workflows, landing pages, reporting, and CRM-driven marketing initiatives.
• Experience developing, managing, and optimizing paid digital marketing campaigns, including paid social media and other targeted advertising channels.
• Experience managing website content and CMS platforms, including user experience optimization, conversion strategies, and content development.
• Exceptional writing, editing, storytelling, and communication skills, with the ability to tailor messaging for diverse audiences.

Brand Management

• Experience leading brand stewardship initiatives and maintaining consistent messaging across marketing and communication platforms.
• Knowledge of media relations, press release development, media outreach, and public relations strategies as well as evaluating and managing media partnerships, sponsorship activations, paid advertising opportunities, and external marketing partners.

Leadership & Project Management

• Experience leading, mentoring, or developing marketing, communications, content, or creative professionals with the ability to balance strategic planning with hands-on execution in a fast-paced, entrepreneurial environment.
• Strong project management and organizational skills with the ability to manage multiple priorities, deadlines, and campaigns simultaneously.

Technical Skills

• Strong analytical skills with the ability to leverage campaign performance data, audience insights, and reporting metrics to drive decision-making and continuous improvement.
• Experience directing creative projects, including video, photography, graphic design, and other visual storytelling initiatives.
• Familiarity with Canva and other marketing, content creation, and creative software platforms.
• Hands-on design, content production, photography, or video editing experience is a plus.

Professional Competencies

• Excellent interpersonal skills with the ability to collaborate effectively across departments and with external stakeholders professionally.
• Commitment to the mission and values of a small, collaborative, mission-driven nonprofit organization and curiosity and interest in genomics, biotechnology, healthcare, scientific research, and related industries.
• Adaptable, resourceful, and self-directed with a willingness to contribute beyond traditional role boundaries when needed.

What Success Looks Like

• Growth in meeting audiences, registrations and engagement with increased awareness and engagement with The Genome Partnership and AGBT.
• Strong email paid social and digital campaign performance and conversion with increased visibility through earned media, media partnerships and other external channels.
• Effective use of HubSpot to improve segmentation, targeting, automation and marketing intelligence.
• Clear, consistent and high-quality communications and creative content across channels.
• Effective use of data, content and resources to continuously improve marketing performance and investment.

Working at The Genome Partnership

This role works closely with the President and colleagues across Business Development & Partnerships, Scientific Programs & Engagement, and Meetings & Experiences. The role will lead a small in-house marketing and content function, including one direct report, while engaging freelancers, agencies and specialty vendors when additional expertise or capacity is needed. The role will have significant opportunity to shape how The Genome Partnership builds its marketing, communications and content capabilities for the future.

\nCompany Description

Advances in Genome Biology and Technology (AGBT) is a leading non-profit 501(c)(6) organization dedicated to advancing the understanding and application of genomics and biotechnology. Through world-class meetings, AGBT brings together the brightest minds in science, medicine, and innovation to accelerate breakthroughs in precision health, life sciences, and genomics.
Our mission is to create dynamic forums for researchers, clinicians, policymakers, and industry leaders to connect, collaborate, and push the boundaries of what’s possible in health and science. With a small but passionate core team and a big vision for impact, we are looking for a high-energy intern who’s eager to learn, grow, and contribute.

Company Description

Advances in Genome Biology and Technology (AGBT) is a leading non-profit 501(c)(6) organization dedicated to advancing the understanding and application of genomics and biotechnology. Through world-class meetings, AGBT brings together the brightest minds in science, medicine, and innovation to accelerate breakthroughs in precision health, life sciences, and genomics.\r\nOur mission is to create dynamic forums for researchers, clinicians, policymakers, and industry leaders to connect, collaborate, and push the boundaries of what’s possible in health and science. With a small but passionate core team and a big vision for impact, we are looking for a high-energy intern who’s eager to learn, grow, and contribute.