Senior SEO Manager

Job Description Summary The Senior Content & SEO Manager owns and directs Focus Partners' organic search strategy, partnering with an established content marketing team to ensure content programs are aligned to search demand and optimized to drive qualified lead generation and high-intent traffic through the firm's owned digital properties. This role executes on-page and technical SEO, and helps build the firm's visibility in AI-driven search and answer engines (AEO), working alongside subject matter experts, advisors, and the content team to turn expertise into content that ranks, converts, and builds trust. The ideal candidate combines strong SEO fundamentals with editorial judgment and a working understanding of how content moves prospects through a high-consideration buying journey. Job Description Summary The Senior Content & SEO Manager owns and directs Focus Partners' organic search strategy, partnering with an established content marketing team to ensure content programs are aligned to search demand and optimized to drive qualified lead generation and high-intent traffic through the firm's owned digital properties. This role executes on-page and technical SEO, and helps build the firm's visibility in AI-driven search and answer engines (AEO), working alongside subject matter experts, advisors, and the content team to turn expertise into content that ranks, converts, and builds trust. The ideal candidate combines strong SEO fundamentals with editorial judgment and a working understanding of how content moves prospects through a high-consideration buying journey. This position can be based out of the following locations on a hybrid basis: St. Louis, MO & Chicago, IL Primary Responsibilities Execute technical SEO, including internal linking, page speed, schema markup, and indexation health Develop and execute the firm's local SEO strategy across a multi-location footprint to ensure each office ranks prominently for high-intent, locally relevant searches Partner with the content management team to inform the editorial calendar with search-driven topic, keyword, and intent insights, supporting content from brief through publication. Apply answer engine optimization (AEO) practices to grow visibility in AI-generated search results and LLM-driven discovery Champion the firm's E-E-A-T (experience, expertise, authoritativeness, and trust) signals across all content and digital properties ‑‑ including author and advisor credentialing, cited sources, professional schema, and compliance-friendly trust markers Monitor competitor and adjacent-firm search strategies, identifying gaps and opportunities to capture share of voice in priority service and geographic markets. Select and direct external agencies and freelancers, including scope and budget recommendations, and determine whether engagements continue based on performance Interpret organic performance data ‑‑ rankings, traffic, engagement, lead volume, and lead quality ‑‑ and advise senior management on where the firm should invest Work with analytics and CRM teams to ensure accurate tracking and attribution of organic-sourced leads Partner with compliance and marketing communications to ensure all content meets regulatory and brand standards Evaluate emerging content formats, channels, and search behaviors, and diagnose and resolve issues affecting the firm's search visibility and lead performance Qualifications Bachelor's degree or relevant work experience 5+ years of experience in SEO, or organic search roles, plus digital marketing Demonstrated success growing organic traffic and organic-sourced leads Strong command of technical SEO fundamentals and on-page optimization Proficiency with SEO and analytics platforms such as Semrush, Ahrefs, Google Search Console, and GA4 Experience with a CMS and marketing automation platform (HubSpot experience is a plus) Excellent writing and editing skills; familiarity with the wealth management and financial services landscape is a plus Experience building and presenting an SEO strategy to senior leadership Experience working within a regulated or compliance-reviewed content process is a plus This position is an exempt position. The annualized base pay range for this role is expected to be between $85,000–$107,000 base salary compensation range. Actual base pay may vary based on factors including, but not limited to, experience, subject matter expertise, geographic location where work will be performed, and the applicant's skill set. The base pay is just one component of the total compensation package. Please note that the job title is subject to change based on the selected candidate's experience and education. Other rewards may include an annual cash bonus and a comprehensive benefits package, including but not limited to medical, dental, vision, life insurance, and 401(k). annual cash bonus a comprehensive benefits package medical dental vision life insurance 401(k) About Focus Partners Focus Partners is an organization of wealth, asset, and business management resources that brings strength, innovation, and partnership to client relationships. Through a comprehensive range of services, Focus Partners supports clients at every stage of life, helping them manage their financial future. Focus Partners uses research-backed investment strategies to create custom-built portfolios and delivers personalized wealth planning solutions to clients in all 50 states. Focus Partners is part of Focus, a leading financial services firm comprised of wealth management, family office, and business management services. To learn more about Focus, visit focuspartners.com or follow the company on LinkedIn. Focus is a leading financial services firm comprised of integrated wealth management, family office, and business management services. Blending deep expertise and expansive resources with a boutique, client-first fiduciary philosophy, Focus helps individuals, families, and institutions navigate complex financial situations with highly personalized solutions tailored to their unique needs. To learn more about Focus, visit or follow the company on LinkedIn. EEO Statement : Focus is an equal opportunity employer and bases its employment decisions on the employee or candidate's skillset, and without regard to an employee or candidate's race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by local, state and/or federal law. The following language is for US based roles only For California Applicants: Information on your California privacy rights can be found here For Indiana Applicants: It is unlawful for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component. For Maryland Applicants: I UNDERSTAND THAT UNDER MARYLAND LAW, AN EMPLOYER MAY NOT REQUIRE OR DEMAND, AS A CONDITION OF EMPLOYMENT, PROSPECTIVE EMPLOYMENT OR CONTINUED EMPLOYMENT, THAT ANY INDIVIDUAL SUBMIT TO OR TAKE A POLYGRAP OR SIMILAR TEST. AN EMPLOYER WHO VIOLATES THIS LAW IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE NOT EXCEEDING $100. For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this shall be subject to criminal penalties and civil liability. For Montana Applicants: If hired, the employment relationship is governed by the Wrongful Discharge from Employment Act. Mont. Code Ann. Section 39-2-901. For Rhode Island Applicants: Focus is subject to Chapters 29-38 of Title 28 of the General Laws of Rhode Island and is therefore covered by the state’s workers’ compensation law. If you willfully provide false information about your ability to perform the essential functions of the job, with or without reasonable accommodations, you may be barred from filing a claim under the provisions of the Workers’ Compensation Act of the State of Rhode Island if the false information is directly related to the personal injury that is the basis for the new claim for compensation. The Company complies fully with the Americans with Disabilities Act. #J-18808-Ljbffr