SEO Content Strategist

SEO Content StrategistStream Companies is a full-service, fully integrated advertising agency built for brands that want to move forward. Founded in 1997 and headquartered in Malvern, Pennsylvania, we partner with clients to launch, position, and manage brands through both full-service relationships and project-based work.We operate with an entrepreneurial mindset—collaborative, curious, and always pushing what's next. By combining strategic planning, creative development, media planning and buying, digital, interactive, television, production, and co-op management with cutting-edge technology, we deliver integrated solutions designed for today's marketing challenges.Stream Companies is looking to hire a driven SEO Content Strategist to develop and execute content strategies that drive traffic and generate leads. The SEO Content Strategist's responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze user engagement metrics to determine whether the content is well-received or not.Essential Responsibilities:Curate monthly content strategies using keyword research and competitive analysesWork heavily in Google Analytics 4, measuring and reporting on organic traffic and conversion trendsRegularly optimize Google Business Profile and local citation listingsLink-building initiatives: planning, coordinating, executing, tracking, analyzing and then repeatingOptimize websites on various content management systems using SEO best practicesConduct technical audits checking for broken links and usability errors on desktop and mobile sitesWork with senior marketers to propose solutions and strategies that meet client needs through email, conference calls, and face-to-face meetingsWork alongside PPC and Social Media teams to develop integrated strategies and solutions for Stream clientsCreate and launch A/B tests to help with user experience through conversion rate optimization (CRO)Manage client YouTube channels and optimize individual videosQualifications:Bachelor's degree in marketing, communications, advertising, journalism, or related field2-4 years at a Marketing Agency preferredSkills & Experience:Strong ability to analyze data from search engines, Google Analytics 4, internal data and make actionable decisions and recommendationsExcellent written, interpersonal, communication, and public speaking/presentation skillsAdvanced skills with Microsoft Office, including Outlook, Word, PowerPoint, and ExcelEnthusiasm about SEO and the internal drive to continuously learn to keep up with the latest SEO trendsStrong organizational skills with excellent attention to detailAbility to multitask with solid time management skills