Digital Marketing Specialist

Job Summary & ObjectivesThe Digital Marketing Specialist is responsible for supporting the Firm’s Client Development & engagement efforts by working collaboratively to develop and utilize technology for the Firm’s events and content marketing strategy. Responsibilities include implementing and maintaining marketing technology platforms (email marketing, website, client relationship management (CRM), webinars, podcasts); assisting with developing marketing communications and invitations; developing and implementing best practices throughout; training end users and troubleshooting issues.Essential Job Duties & ResponsibilitiesPromote and develop content marketing initiatives through publications, digital events, podcasts and video marketingSupport events team by managing technical elements of event lifecycle, including developing registration forms, distribution of Firm invitations, reporting and ensuring connections between various marketing technology platformsManage the Firm’s email marketing platform, Vuture, including template creation/manipulation, new user creation, user training and troubleshootingDevelop and maintain distribution lists relating to content marketing initiativesSupport marketing communications and Client Development & Engagement activities by managing distribution of Firm electronic communications and ensuring quality controlDevelop and promote analytics to measure success of initiatives and opportunities for improvement and reporting purposesHelp to manage operations for the Firm’s website and extranets, including the posting and removal of content; implementing SEO and Accessibility best practices; consulting on branding updates related to web design and functionality; identify, develop and execute enhancements; and troubleshootingManage, update and monitor the Firm’s CRM database and related platforms as it relates to digital marketing strategy; enter and modify data and evaluate, analyze, audit and utilize information in support of business initiativesImplement, integrate and configure marketing technology tools, in collaboration with the Marketing Technology Senior Manager; and provide strategic input as neededWorking with other team members, keep abreast of latest trends, best practices, developments and availability of new digital marketing and business development technologyWork with other members of the Client Development & Engagement team as well as other departments to help connect information resources to support business development needsMaintain brand consistency and adherence to the Firm’s brand guidelines across digital marketing channelsEducationRequiredBachelor’s degree requiredPreferredMajor in Business, Marketing, Finance, Technology or related fieldSkills and ExperienceRequiredMinimum 4 plus years of relevant experienceStrong project management skills, initiative and the ability to manage multiple projects concurrentlyExcellent data management and data manipulations skillsMust be flexible and willing to work additional hours as neededAbility to work independently and collaboratively in a highly competitive and demanding environmentStrong attention to detail and self-motivated to produce accurate, timely and complete work productStrong written and verbal communication skillsStrong problem solving and analytical skills to make sound decisions, provide solutions or recommendations and escalate as appropriateAbility to interact well and build professional relationships through networking and collaboration while maintaining a high level of customer service, diplomacy and discretionAbility to effectively communicate and engage Partners, senior team members, Firm administrators and external vendor contacts as appropriateAbility to anticipate requests for information essential to meet internal and external client needs appropriate to the role, providing exceptional customer serviceAbility to quickly develop organizational astuteness and understand the Firm’s culture, vision, policies and practicesProficiency in MS Office programs such as Outlook, Word, and Excel, as well as marketing technologiesPreferredLaw Firm and/or IT experience a plusExperience with HTMLExperience with salesforce.com, Microsoft Dynamics and/or InterActionExperience with email marketing tools, such as Vuture, MailChimp, etc.Experience with webinar platforms, such as ON24, Zoom, etc.Salary InformationSalary RangeCA Only: The estimated base salary range for this position is $100,000 to $120,000 at the time of posting.The actual salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location in which the applicant lives and/or from which they will be performing the job. This role is non-exempt meaning it is overtime pay eligible.Simpson Thacher will not sponsor applicants for work visas for this position.Privacy NoticeFor information about how Simpson Thacher & Bartlett LLP collects and processes your personal information, please refer to our Privacy Notice available at .Simpson Thacher & Bartlett is committed to a collegial work environment in which all individuals are treated with respect and dignity. The Firm prohibits discrimination or harassment based upon race, color, religion, gender, gender identity or expression, age, national origin, citizenship status, disability, marital or partnership status, sexual orientation, veteran’s status or any other legally protected status. This Policy pertains to every aspect of an individual’s relationship with the Firm, including but not limited to recruitment, hiring, compensation, benefits, training and development, promotion, transfer, discipline, termination, and all other privileges, terms and conditions of employment.#LI-Hybrid #J-18808-Ljbffr