Product Marketing Lead

About the Role Ravenna is looking for a Founding Product Marketing Lead to own how we bring our product to market. This role sits at the intersection of product, sales, and marketing. You will be responsible for defining how Ravenna is positioned, how we communicate our value, and how we launch and grow our product over time. You will work closely with the founders and go to market team to shape our marketing strategy. You will turn product capabilities into clear, compelling narratives and ensure that everything we ship is understood and adopted by the market. This is a high ownership role. You will define positioning, lead product launches, support sales, and help build Ravenna’s brand. You will also operate as a builder, writing content, developing messaging, and executing campaigns directly. Ravenna is building an AI native service desk in a category dominated by legacy systems. This role is ideal for someone who enjoys translating complex products into simple, powerful stories and wants to shape how a company defines a new category. Responsibilities Own product positioning and messaging Define how Ravenna is described in the market. Develop clear positioning, messaging, and narratives that resonate with buyers across IT, Security, HR, and Operations teams. Lead product launches Own go to market strategy for new features and major product updates. Ensure launches are well coordinated across product, sales, and marketing and drive real adoption. Build sales enablement Create materials that help the sales team win. This includes pitch decks, one pagers, competitive positioning, and clear talk tracks that communicate Ravenna’s value. Partner with product and engineering Work closely with the product team to understand what we are building and translate technical capabilities into clear customer benefits. Shape Ravenna’s brand Help define how Ravenna shows up in the market. Develop content, messaging, and narratives that strengthen the company’s voice and positioning. Develop customer and market insight Build a deep understanding of our customers, their workflows, and how they evaluate solutions. Use this insight to improve messaging and guide product decisions. Support demand generation Work with growth and sales to ensure campaigns, content, and outbound efforts align with Ravenna’s positioning and resonate in real sales conversations. Drive adoption and product understanding Help customers understand how to use Ravenna effectively through content, documentation, and product education. About You Strong product marketing experience You have experience owning product marketing for a technical product, ideally in B2B SaaS or enterprise software. Strong writer and storyteller You can take complex ideas and turn them into simple, compelling narratives. You care about clarity and precision in how products are described. Technical curiosity You are comfortable working with technical products and can understand how systems work. You do not need to be an engineer, but you can engage meaningfully with product and engineering teams. Experience with enterprise buyers You understand how to communicate with stakeholders in IT, Security, or Operations teams and can tailor messaging to different audiences. Builder mindset You are comfortable executing directly. You write content, build decks, and launch campaigns yourself. You do not rely on large teams or external agencies. Strategic and execution oriented You can think about long term positioning and strategy, but you are equally comfortable shipping work quickly and iterating based on feedback. Strong cross functional collaborator You work well with product, sales, and leadership. You can align teams around a clear narrative and ensure consistent messaging across the company. Ownership and accountability You take responsibility for how the product is understood in the market and continuously improve how Ravenna communicates its value. Benefits Competitive Salary We believe great people should be compensated well. While we are an early stage company, we offer competitive salaries and aim to pay top of market for exceptional talent. We are building an ambitious company and know that attracting great people requires strong compensation. Meaningful Equity We hire people who want to help build Ravenna from the ground up. Equity ensures that when the company succeeds, the people who helped build it share in that success. Early team members have the opportunity to make a real impact on both the product and the future of the company. Choose Your Setup Great work requires great tools. At Ravenna you can choose the hardware and setup that helps you do your best work. Most of the team uses high performance Mac laptops, but you have the flexibility to select the tools and environment that fit your workflow. Flexible Time Off Doing great work requires time to recharge. We offer flexible paid time off so you can take the time you need to rest and stay at your best. We trust our team to manage their time responsibly while delivering meaningful results. #J-18808-Ljbffr