Lead, Brand Strategy & Advertising

Become a part of our caring community
Humana’s CenterWell Marketing Organization is seeking a Lead, Brand Strategy & Advertising with agency experience to join the team working remote anywhere in the US. As the Lead, you will serve as the strategic center of excellence for CenterWell, helping define and advance the brand's positioning, messaging, and advertising strategy. This role translates customer insights, cultural trends, market dynamics, and business priorities into breakthrough brand strategies and integrated marketing initiatives that strengthen differentiation, deepen customer connection, and drive business performance.

Working across a broad set of stakeholders and agency partners, you will help shape how CenterWell is expressed across the customer experience, ensuring the brand remains relevant, distinctive, and positioned for growth. The role requires deep expertise, independent judgment, and cross-functional influence to solve complex business challenges and deliver meaningful impact.

Additionally, in this role you will partner closely with business leaders, Consumer Insights & Analytics, Creative & Content, Enterprise Media, Marketing Operations, and agency partners to develop and activate customer-centered brand and advertising strategies.

Key Role Functions

Brand Strategy Leadership

• Lead the development and evolution of CenterWell's brand positioning, architecture, and strategic narrative

• Translate customer insights, cultural trends, market dynamics, and competitive intelligence into breakthrough brand strategies

• Develop positioning, messaging frameworks, and strategic narratives that create differentiation and drive relevance

• Identify opportunities to strengthen the brand, address emerging market needs, and accelerate growth

• Serve as the strategic steward and voice of the CenterWell brand across the enterprise

Advertising & Creative Strategy

• Lead integrated advertising strategy and campaign planning across key audiences and business priorities

• Partner with creative, media, and agency teams to develop distinctive campaigns, brand experiences, and storytelling that bring the CenterWell brand to life

• Guide the development of creative platforms, communications strategies, and brand narratives

• Ensure advertising investments align with brand strategy, customer needs, and business objectives

• Support major launches, initiatives, and go-to-market efforts through integrated strategic planning

Brand Measurement & Insights

• Establish and evolve CenterWell's brand health measurement framework

• Partner with analytics teams to assess brand and campaign performance

• Translate research, data, and insights into actionable recommendations and future opportunities

• Develop executive-level reporting and performance updates for senior leaders

• Monitor emerging trends, competitive activity, and shifts in consumer behavior to inform strategy

Enterprise Brand Planning & Influence

• Lead annual brand planning and strategic roadmap development

• Build strong partnerships with business leaders, marketing stakeholders, and agency partners

• Ensure alignment between brand priorities and enterprise growth objectives

• Serve as a trusted advisor on brand strategy, differentiation, market positioning, and customer engagement

• Champion best practices in brand strategy, integrated marketing, and customer-centered thinking

Use your skills to make an impact

Required Qualifications

• 8+ years of experience in brand strategy, advertising, communications planning, account planning, or integrated marketing

• Experience within a leading advertising agency, brand consultancy, or strategy-focused environment

• Experience managing agency relationships and leading cross-functional initiatives

• Proven ability to develop brand positioning, messaging strategies, creative briefs, campaign strategies, and go-to-market plans

• Experience translating consumer insights, cultural trends, market research, and analytics into actionable business and marketing strategies

• Demonstrated success developing strategies across multiple brands, categories, audiences, or business challenges

• Experience partnering with creative teams and agency partners to bring strategic ideas to life

• Strong executive presence with the ability to influence stakeholders and senior leaders

• Demonstrated ability to navigate ambiguity, challenge conventional thinking, and drive strategic outcomes

Preferred Qualifications

• Experience working across multiple categories, industries, or consumer-facing brands

• Experience leading brand transformation, repositioning, or high-growth brand initiatives

• Experience in healthcare, retail healthcare, insurance, or another regulated industry

• Experience presenting strategic recommendations and business cases to executive leadership teams

Additional Information

This role will primarily operate on Eastern Standard Time business hours.

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$126,300 - $173,700 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 08-21-2026

About us

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.

​
Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.