Mgr. Category Shopper Insights

Total Category Management

Lead the development and execution of comprehensive category strategies that drive sustainable category growth. Serve as the category expert by identifying opportunities through shopper, consumer, customer, syndicated, and retailer data. Conduct category assessments and develop recommendations across assortment, pricing, promotion, shelving, merchandising, innovation, and space optimization. Deliver fact-based category reviews, business reviews, and strategic recommendations to internal and external stakeholders. Monitor category performance, competitive activity, and emerging trends to proactively identify risks and growth opportunities.

Analytics & Insights

Analyze retailer, syndicated, shopper, and consumer data to identify actionable business opportunities. Develop compelling, insight-driven selling stories and executive presentations. Measure category performance and provide recommendations that improve sales, share, profitability, and shopper satisfaction. Build dashboards and performance scorecards to monitor key category and business metrics.

Digital Shelf & Digital Analysis

Lead digital shelf optimization, including content quality, assortment, search visibility, ratings and reviews, product availability, and online conversion. Analyze digital commerce performance, including traffic, conversion, search performance, content effectiveness, digital share, and omnichannel trends. Identify opportunities to improve online category performance through data-driven recommendations and digital activation strategies. Partner with Digital Commerce and Marketing teams to optimize the online shopper experience and accelerate digital growth.

Innovation & Commercialization

Assess category opportunities for innovation, line extensions, and new product launches. Develop customer sell-in strategies supported by category insights and financial analysis. Measure post-launch performance and recommend optimization opportunities.

Cross-Functional Leadership

Partner with Sales, Marketing, Shopper Marketing, Revenue Growth Management, Supply Chain, Finance, and Digital Commerce to deliver integrated business plans. Support annual planning, forecasting, customer planning, and strategic initiatives. Influence key stakeholders through data-driven recommendations and collaborative leadership.

Required Skills

Total Category Management Strategic Thinking Business Acumen Customer & Shopper Insights Consumer Insights Digital Shelf Optimization Digital & eCommerce Analytics Omnichannel Strategy Data Analytics & Visualization Category Storytelling Executive Communication Cross-Functional Collaboration Financial Analysis Project Management Influence & Relationship Management Innovation Commercialization Continuous Improvement

Benefits

Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1 Work-Life Balance: paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $140,000.00 and $165,000.00. This range represents the good-faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate's skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws. Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.