Marketing Specialist

Aptora is seeking a versatile and creative Marketing Assistant to help grow our brand and reputation through various marketing channels. This position will report to our Marketing Manager. The ideal candidate must have a passion for learning, creativity, and adaptability, with a keen interest in social media engagement and digital marketing strategies. Responsibilities Graphic Design: Create and edit logos, marketing postcards, and other visual design needs using Adobe applications. Email Marketing: Manage and execute email marketing campaigns via MailChimp, ensuring consistency with the brand voice. Marketing Copy: Write compelling marketing copy for various channels, including blogs, to engage our audience. Video Editing & Motion Graphics: Edit videos and create motion graphics for marketing campaigns, webinars, and our YouTube channel. Webinar Marketing & Broadcasting: Plan, market, and broadcast webinars using green screen technology. Event Planning: Assist in planning and executing events such as our twice-yearly event, Aptora University, coordinating all marketing aspects. Social Media Management: Manage social media accounts, create content, schedule posts, engage with followers, and track performance metrics on platforms including Facebook, Twitter, LinkedIn, and YouTube. Campaign Tracking and Reporting: Track the performance of marketing campaigns and compile reports to analyze effectiveness and ROI. Content Management: Update and maintain content on company websites and blogs to ensure an up-to-date online presence. Administrative Support: Assist with scheduling, meeting preparations, and maintaining marketing calendars. Report: Provide weekly reports based on pre-determined KPIs (Key Performance Indicators). Required Skills and Qualifications Proven experience in graphic design and familiarity with design software (Adobe Photoshop, Illustrator, etc.). Proficiency in video editing and motion graphics software (Adobe Premiere Pro, After Effects). Experience with email marketing tools like MailChimp. Strong writing skills in creating marketing copy and writing blogs. Experience with social media management and content creation. Excellent organizational skills and attention to detail. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Strong understanding of brand consistency and visual identity. Ability to adapt to changing priorities and manage expectations. High attention to detail and numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets. High-energy, outgoing personality with a sense of aesthetics and a love for great copy and witty communication. Nice to Have Knowledge of Microsoft Teams and OneDrive. Knowledge of video production. Knowledge of OBS software. Knowledge of WordPress, Elementor, and WooCommerce. * Great benefits package! Benefits include health insurance, life insurance, dental insurance, accidental injury insurance, critical illness insurance, vision insurance, 401K, paid personal days, one to three weeks of vacation, holidays, birthday pay, wellness plan, Maternity/paternity leave, wellness day, COVID pay, pet adoption assistance, veterans day off with pay (if you are a veteran), pet friendly office (we have two cats), company gym, full kitchen, and a fantastic work atmosphere. Job Type : Full-time Pay : $45,000 – $55,000/yr 401(k) 401(k) matching Health insurance On-the-job training Paid time off Parental leave Referral program Vision insurance Shift : 8 hour shift Ability to commute/relocate : Lenexa, KS 66219: Reliably commute or planning to relocate before starting work (Required) #J-18808-Ljbffr