Sales Development Lead

Overview The Sales Development Lead will be the foundational force driving top-of-funnel pipeline generation. This role is a high-impact position that balances hands-on prospecting with strategic implementation. You will not only execute the day-to-day sales development activities but will also be responsible for building, refining, and scaling the entire SDR process, messaging, and tech stack from the ground up. Reporting to the CEO/Director of Client Success, this is a unique opportunity for an experienced, self-directed builder to set the standard for engagement and play a critical part in the company’s growth trajectory. What You’ll Do Proactively identify and engage high-potential prospects through outbound strategies. Responsible for both hands-on execution of introductory calls and defining the optimal process for these conversations. Respond to and qualify inbound leads from marketing campaigns, content downloads, webinars, and direct website inquiries. Research prospects and craft thoughtful, customized messaging that resonates with key buyer personas. Manage and maintain lead data organization in our CRM (e.g., HubSpot). Track KPIs including meetings booked, pipeline sourced, and conversion rates. Create & consistently maintain outreach sequences to target new & re-engage past leads; test and iterate messaging, frequency, etc and seek new prospects to refresh Participate in client acquisition activities with existing & new prospects, i.e. webinars, various marketing events/conferences & networking events Collaborate with onboarding & retention teams with strong communication & organization skills to ensure a smooth transition from discovery to onboarding & account management Who You Are 2–3 years of experience in a sales or lead generation role (SDR/BDR/AE). Proven success generating qualified pipeline in [similar verticals, e.g., SaaS, digital marketing services, fitness franchising, etc.]. A builder at heart. You’ve helped launch or significantly shape sales development programs before. Highly proactive and self-directed; you don’t need hand-holding and can execute without extensive onboarding or structure. Comfortable creating new processes, testing outreach strategies, and iterating based on performance data. Ability to move quickly, prioritize ruthlessly, and work in a fast-moving environment. Comfortable with both cold outreach and responding to warm leads. Strong written and verbal communication skills. Highly organized, self-motivated, and results-driven. Familiar with CRM and sales engagement tools (HubSpot, Salesforce, Outreach, Apollo, etc.). Curious and coachable, with a growth mindset. Preferred Qualifications Digital marketing agency background highly preferred Strong analytical skills Experience with HubSpot CRM systems and project management tools What We Offer Competitive base salary plus performance bonuses Comprehensive benefits package including medical, dental, and vision coverage Paid parental leave package Generous PTO that grows with tenure Remote work flexibility Collaborative and growth-oriented company culture Opportunity to shape company direction Our Core Values G – Genuine Relationships: Building authentic, long-lasting partnerships with clients and collaborators. R – Results-Driven: Delivering measurable outcomes that exceed expectations. O – Original Thinking: Innovating beyond trends and pushing creative boundaries. W – We Before Me: Focusing on collective success for both team and clients. T – Transparency: Maintaining honesty and accountability in all aspects of work. H – Hunger for Growth: Display high standards for your work and deliver excellence with energy and integrity. Apply for This Position Newsletter Are you based in the US? Yes No First Name Last Name Email Cell Number What is your current location? Current Company What position are you applying for? Why are you interested in JL Marketing? At this moment, our selection process is limited to individuals who are US residents. Thank you! -JL Marketing Links Feel free to share your link below. LinkedIn URL Application Items How did you find out about JL Marketing? (Please select all applicable touchpoints) Industry Event / Conference Know a JL Marketing Team Member Indeed LinkedIn Job Posting Twitter Instagram Facebook Read Blog YouTube JL Marketing Event Newsletter Subscriber Built In Remote.co Saw a JL Marketing Team Member speak Did a current or former JL Marketing team member refer you? Tell us who! Tell us something interesting about you! What’s the most fascinating thing you’ve learned or discovered lately in the world of Digital Marketing and AI? What is your approach when talking to a client who is not happy with the quality of their leads, but their lead volume is hitting the expectations? What optimizations would you suggest for a Lead Generation Campaign that is not meeting the CPL expectations? Your Resume Drop Here Drop Here Please add a link (YouTube, Loom, etc) to a 1-minute video introducing yourself to JL Marketing. Please explain why you are interested in this position and why you feel you are right for this role. Additional information - Anything else you want to share? Learn how we help businesses gain success Newsletter First Name Last Name Email Receive sales and support SMS messages from JL Marketing Yes, I agree to receive sales and support SMS messages from JL Marketing (up to 2 messages/month). I can text STOP to opt out, and message & data rates may apply. Are you part of a franchise business? 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